Sumfest venue ready by August, says UDC

Montego Bay, St James — Jamaica’s iconic open-air event hub Catherine Hall Entertainment Complex, left unfit to host future Reggae Sumfest editions after devastating damage from 2024’s Hurricane Melissa, is on track to welcome visitors again ahead of the island’s annual Emancipendence public holiday period, according to Urban Development Corporation (UDC) Chairman Norman Brown. Brown also confirmed that state-run UDC will soon restart stalled negotiations with Reggae Sumfest’s organizers, who have pursued a long-term lease agreement for the property for years to advance major expansion plans.

In an exclusive interview with the Jamaica Observer, Brown outlined his aggressive timeline for completing critical repairs: “My goal is to restore the venue in time for the Independence holiday break, because I know the Montego Bay Jerk and Food Festival is already scheduled to take place here during that window. I am pushing our teams hard to have the site fully ready by the end of July, moving into August, so we can host that event without issue. We are focused on getting back to normal operations, and that is exactly what we are working toward every day.”

Last October, Hurricane Melissa brought torrential rainfall and widespread flooding across western Jamaica, and Catherine Hall was counted among the storm’s high-profile casualties. Floodwaters heavily damaged a section of the venue’s perimeter wall, which had grown into a popular tourist draw in its own right thanks to vibrant murals depicting legendary Jamaican musicians and leading entertainment industry figures. So far, contractors have only completed preliminary stabilization work to restore internal and external fencing around the property. Coastal erosion also claimed a significant portion of the seaside parking lot that has long accommodated thousands of event attendees, adding unplanned complexity to the restoration project. Brown noted that final cost estimates for full repairs are still being compiled, so he could not share a definitive price tag for the work as of yet.

As one of Jamaica’s most in-demand large-scale event spaces, Catherine Hall has hosted Reggae Sumfest — the country’s premier annual reggae and dancehall festival — for decades. The open-air layout means only a small number of permanent structures exist on site, with temporary infrastructure built out for each major gathering. For years, Sumfest organizer DownSound Entertainment (DSE) has laid out ambitious plans to transform the venue into a year-round entertainment and cultural destination, with proposed additions including casual dining spots, a seaside boardwalk, and a dedicated reggae museum honoring the genre’s Jamaican roots. To move forward with this multi-million dollar investment, DSE CEO Joe Bogdanovich and his team have requested a 30-year long-term lease for the property.

Brown explained that talks over the lease have been delayed by larger regional planning efforts. The Jamaican government is currently developing a comprehensive master plan to redevelop and pedestrianize Montego Bay’s entire waterfront corridor, stretching from Freeport in the west to Dead End in the east — a zone that includes the entire Catherine Hall complex. “We need to align any future development at Catherine Hall with the overarching master plan for the waterfront, so we can ensure organized, coordinated growth and clear land designation for events here,” Brown noted. “We have to wait for the master plan process to unfold before we can finalize any long-term lease agreement.”

This year, Reggae Sumfest has been forced to relocate to a smaller venue: a scaled-back one-day iteration dubbed “A Taste of Reggae Sumfest” is scheduled for July 18 at Plantation Cove in St Ann, headlined by two of dancehall’s biggest stars, Vybz Kartel and Mavado. Montego Bay’s popular annual All White Party will still go forward as planned at Pier One, but the absence of Reggae Sumfest — an event that draws tens of thousands of tourists and generates millions in local economic activity annually — has delivered a major blow to Montego Bay’s hospitality and tourism sector. City officials have openly expressed concern that the festival could make its temporary relocation to St Ann permanent.

Brown pushed back on those fears, expressing confidence that the festival will return to its long-time home. “We have not yet held formal talks with DSE about 2027 and beyond, but I have seen DSE’s CEO state publicly that this year’s event in Priory is a one-off arrangement,” he said. “At the end of the day, Montego Bay is the heart of Jamaican entertainment. This is where big festivals thrive. Any other location just cannot match the energy and vibe we have here. I have no doubt they will come back.”