KINGSTON, JAMAICA – After rebranding from its former identity C&W Business, Liberty Business has officially unveiled its new brand at a high-profile launch event held on May 19 at Montego Bay’s iconic Rose Hall Great House. The launch marks a key turning point for the firm, which is expanding its footprint as a regional tech leader serving enterprise clients across Jamaica and the broader Caribbean.\n\nToday, Liberty Business holds a position as one of the Caribbean’s top providers of enterprise-focused technology solutions, delivering robust, scalable services that empower organizations to boost growth, streamline daily operations, and speed up digital adoption across a wide spectrum of critical sectors. These include financial services, tourism, public administration, education, healthcare, business process outsourcing, and the fast-growing local entrepreneurship ecosystem.\n\nOpening the event to attending stakeholders and industry partners, Stephen Price, Vice President and General Manager of Flow – who also oversees the Liberty Business brand in Jamaica – underlined the growing urgency for reliable, knowledgeable tech partnerships in today’s fast-shifting global business landscape. Price noted that in the modern economy, core capabilities including operational agility, crisis resilience, and advanced digital infrastructure are no longer competitive advantages for businesses – they are non-negotiable requirements for survival and growth.\n\nLiberty Caribbean is the parent company behind three major regional brands: Flow, Liberty Business, and BTC. Speaking to the firm’s regional advantage, Price emphasized that the Liberty Business team brings on-the-ground understanding of the unique challenges and untapped opportunities that define Caribbean markets. Through the official rebranding and launch, the company is reaffirming its promise to support Jamaican organizations to move forward with confidence, backed by global-standard technology, deep regional expertise, and long-term trusted partnerships.\n\nDaniel Neiva, Chief Commercial Officer for B2B operations at Liberty Caribbean, explained that the shift to the Liberty Business brand is part of a larger, company-wide strategic evolution in how the firm serves enterprise clients across the region. This change is far more than a simple update to the company’s visual identity, Neiva explained: it reflects a renewed organizational commitment to helping Caribbean businesses build stronger, more resilient, and more competitive operations in a rapidly digitizing global economy.\n\nNeiva pointed out that modern organizations across all sectors are navigating growing complexity, from rising cybersecurity threats and the shift to cloud-based infrastructure to increasing operational demands and higher customer expectations for seamless digital services. Liberty Business was designed to simplify this digital transition, Neiva said, combining core connectivity infrastructure, cutting-edge technology tools, and strategic regional expertise to deliver tangible business results and unlock new growth opportunities through targeted digital transformation.\n\nBeyond supporting individual enterprises, Neiva highlighted that robust digital infrastructure and accessible enterprise technology services now play an irreplaceable role in driving national development, strengthening economic resilience, and boosting private sector competitiveness across every Caribbean nation.\n\nTo mark the brand launch, Liberty Business also announced a new strategic cybersecurity partnership with Simply Secure Group, a leading managed security services provider that specializes in autonomous AI-powered cybersecurity solutions. The collaboration will enable Jamaican organizations of all sizes to strengthen their cyber defense postures, boost overall digital resilience, and respond more effectively to the growing threat of increasingly sophisticated cyberattacks targeting regional businesses.\n\nIn closing remarks, Charles Manus, Senior Director of B2B Services for Jamaica, shared his optimistic outlook for Jamaica’s digital future and the transformative role technology will play in driving the country’s sustained development. Manus noted that Jamaica continues to stand out as one of the Caribbean’s most dynamic, digitally connected, and ambitious national markets, holding enormous potential for innovation and inclusive, long-term sustainable growth. “Our core responsibility is to help local businesses and institutions leverage technology in practical, high-impact ways that improve business outcomes, build broad-based resilience, and unlock new pathways for shared economic progress,” Manus said.
Formerly C&W, relaunched Liberty Business committed to powering digital growth in Jamaica
