Businesses urged to support athletes more

Barbados’ top sports official is pushing the private sector to take a more active and transformative role in advancing the island’s sports ecosystem, calling out longstanding gaps in corporate support for local athletic talent. Minister of Sport Charles Griffith made the call during a special forum focused on unlocking the commercial potential of Barbadian sports, held at the Wildey Gymnasium to mark World Intellectual Property Day. The event, themed “Who Owns the Game? Unlocking the Business of Sport in Barbados”, brought together key industry stakeholders to discuss strategies for growing sports as a viable economic sector.