The Grenada Tourism Authority (GTA) has recently closed out a strategically focused marketing mission in the Canadian city of Toronto, a trip designed to solidify the Caribbean destination’s standing in one of its most valuable international source markets through tailored engagements with travel industry stakeholders, media outlets, and airline partners.
Headed by GTA Chief Executive Officer Stacey Liburd, the delegation included Director of Sales for Canada Sekou Stroude and Marketing Executive Melinda Telesford. Throughout the mission, the team centered its work on three core priorities: deepening existing strategic partnerships across the Canadian travel ecosystem, unlocking new opportunities to expand airlift access, and sharpening Grenada’s brand positioning as a top-tier luxury and leisure travel destination for Canadian holidaymakers.
One of the most notable outcomes of the mission was productive strategic discussions with Canadian carrier WestJet. The two sides explored expanding Grenada’s existing seasonal direct flight service, which currently runs from December through April, to an extended window spanning November through May. A longer operating schedule would significantly improve travel convenience for Canadians looking to visit the Caribbean island. The GTA also held collaborative talks with WestJet Vacations to grow the company’s range of pre-packaged Grenada travel offerings, a move expected to boost both market visibility and booking conversion rates for the destination.
“Our work in Toronto is part of a deliberate, targeted strategy to strengthen Grenada’s foothold in the Canadian travel market,” Liburd explained during the mission. “By opening strategic dialogues with airlines, engaging closely with travel trade partners, and connecting with key media outlets, we are not just raising awareness of Grenada—we are building clear pathways to drive higher visitation and deliver long-term, sustainable growth for our tourism sector.”
Grenada’s luxury travel brand received additional high-profile exposure through the GTA’s participation in Virtuoso On Tour Toronto 2026, a leading industry event for luxury travel professionals. At the event, the delegation met with more than 80 elite travel advisors from across Canada, who specialize in curating high-end holiday experiences for discerning clients. To amplify destination awareness, the GTA hosted a sponsored dinner for event attendees, which featured a dedicated presentation on Grenada’s travel offerings, remarks from Liburd, curated immersive experiences highlighting the island’s culture and hospitality, and a prize giveaway supported by three of Grenada’s top luxury resorts: Calabash Grenada, Six Senses La Sagesse and Silversands Grenada.
Beyond trade engagements, the GTA carried out a targeted media outreach campaign, connecting the delegation with 20 top Canadian travel journalists and social media influencers. The outreach has already generated immediate press coverage, including a featured story in leading industry publication Travelweek, with additional national exposure planned for coming months. Liburd also made a live television appearance on CHCH Morning Live, bringing information about Grenada’s travel offerings directly to a mass consumer audience across Ontario.
Stakeholder engagement extended beyond major events to include a private dinner for leading travel agencies, including top Canadian brands Flight Centre, U Travel and Maritime Travel. The delegation also held strategic partnership talks with Sandals Resorts to coordinate upcoming joint marketing and promotional activations across Canada. The mission also included a check-in with the GTA’s in-market representation partner VOX International, where both sides confirmed that ongoing collaborative marketing campaigns have already delivered strong results, with high audience engagement and solid conversion metrics across all active initiatives.
To cap off the mission, the GTA delegation held a diplomatic engagement at the Grenada Consulate in Toronto, aligning tourism promotion efforts with the country’s diplomatic outreach to support Grenada’s ongoing expansion of its global presence. According to Stroude, the response from all partner groups has underscored just how strong existing demand for Grenada already is among Canadian travelers. “The relationships we strengthened during this mission put us in a great position to drive immediate booking growth and advance long-term market expansion, especially in our key luxury and experience-driven travel segments,” Stroude noted.