SCENT-SATIONAL! Jamaican model Dru Campbell in new Loewe fragrance campaign

Two years after making her runway debut, Jamaican modeling star Dru Campbell has hit another career milestone, landing her first global fragrance campaign with iconic Spanish luxury fashion brand Loewe. The 19-year-old, who is signed to talent agency SAINT International, is the latest face of Loewe’s Spring 2026 Landscape fragrance collection, marking her third major global advertising campaign following high-profile gigs with Dior and Alexander McQueen in 2024.

Raised in Clarendon’s Belmont District, Campbell opened up about her excitement over the new role in an interview with Observer Online, saying the opportunity to lead a major fragrance campaign as an international model feels like an incredible career achievement. “It feels amazing having my first fragrance campaign as an international model, and it will be good for my career moving forward. I hope it will not be my last,” she shared.

Shot against the dramatic natural backdrop of the Canary Islands back in February, the full campaign blends still photography from lensman Peter Jordanov and moving footage from videographer Marc Dimitrov. The collection’s concept draws on the diverse, rugged terrain of Spain — from rolling fertile plains to jagged mountain ranges and stark mineral landforms — to reflect the distinct botanical roots of the collection’s six individual perfumes. For Campbell’s part, she features as the face of Loewe’s Solo Ella Elixir fragrance, captured in soft, golden light as the sun rises over the horizon.

The rising model recalled the shoot as a joyful, collaborative creative experience, noting her longstanding professional connection to the luxury brand. “It was a super-fun shoot with Marc and Peter. Getting into character to portray the vision they had made for an exciting day,” she said. Campbell has already walked in Loewe’s runway presentations four times during Paris Fashion Week, and counts the brand among her favorite industry partners. “Ashley Brokaw and her casting team have always been supportive and I am grateful for that,” she added.

Founded in 1846 by a collective of Spanish artisans, Loewe has grown into one of the world’s most respected luxury labels, celebrated globally for its premium leather goods, high-end ready-to-wear lines and coveted accessories. This new campaign adds to Campbell’s rapidly growing list of career wins: last year, she co-starred in Dior’s pre-fall 2025 womenswear collection campaign, shot on location in Japan, and also featured in Alexander McQueen’s Autumn/Winter pre-collection campaign.

Currently ranked among the world’s top 50 models by leading industry resource models.com, Campbell’s rapid ascent has drawn widespread praise from her team at SAINT International. Deiwght Peters, CEO of SAINT International who has guided Campbell’s career from its earliest stages, says the new Loewe campaign is a direct result of the young model’s consistent effort and dedication.

“Dru has been an exceptionally driven, focused model since she launched on the Prada runway at Milan Fashion Week only two years ago,” Peters explained. “She’s built a solid reputation in the industry for her disposition, charm, and strong looks. She’s barely touched the tip of the greatness that awaits her.”