Luxury Swiss watchmaker Hublot has joined forces with eight-time Olympic gold medalist and sprint legend Usain Bolt to launch an exclusive limited-edition timepiece that pays homage to the iconic athlete’s trailblazing career and groundbreaking world records. Capped at only 200 pieces globally, the new Hublot Big Bang Reloaded Usain Bolt incorporates personal touches from Bolt himself, including his iconic motivational mantra “Anything is possible, don’t think limits,” engraved into the watch’s design.
Crafted as a 44mm signature release, the timepiece blends premium black ceramic and lightweight carbon construction, finished with a striking polished 18K yellow gold bezel that adds a subtle luxurious flair. It is the latest entry in Hublot’s newly unveiled Big Bang Reloaded celebrity collaboration collection, which already includes a Kylian Mbappe-edition model made from white ceramic engraved with the football star’s motto “Trust yourself.”
Every design detail of the Bolt edition is tied to the sprinter’s Jamaican heritage and historic athletic achievements. The color palette pulls from the Jamaican national flag, pairing black and gold base tones with bold yellow and green accents. The timepiece features a lightning bolt-shaped second hand, a nod to Bolt’s well-known nickname “Lightning Bolt,” with a second golden lightning bolt engraving on the case back. Most notably, the watch dial displays the sequential numbers 6, 5, and 8 — when flipped upside down, these digits read 9.58, a permanent tribute to Bolt’s still-unbroken 100-meter world record of 9.58 seconds, set at the 2009 IAAF World Athletics Championships in Berlin.
Bolt himself shared the announcement of the collaboration with his followers on Instagram, posting a promotional video where he expressed excitement over the release, saying: “This is my watch, can you believe it? Believe it.”
Priced at approximately 29,000 euros (equivalent to around $30,000 USD), the ultra-exclusive timepiece targets both luxury watch collectors and die-hard fans of the sprint legend, offering a rare wearable tribute to one of the most decorated athletes in track and field history. Official promotional imagery of the watch has been released via Hublot’s official channels and Bolt’s personal Instagram account, showcasing the timepiece’s design details from multiple angles.