The government of Antigua and Barbuda has granted official endorsement to Reset Wellness Antigua, a substantial tourism initiative designed to position the dual-island nation as a premier destination in the rapidly expanding global wellness sector. The project received full cabinet support following a formal presentation by its principals, marking a strategic pivot from conventional sun-and-sand tourism toward experiential, high-value travel experiences.
Strategically situated at Harmony Hall at Brown’s Bay Mill in Freetown near Non-Such Bay, the development will integrate luxury wellness offerings with the archipelago’s pristine natural environment. The project represents a conscious effort to attract visitors seeking extended stays and premium services while maintaining ecological sensitivity through low-density construction and sustainable design principles.
The development promises significant economic benefits through job creation, with an estimated 150-200 direct employment opportunities during construction phases, predominantly filled by local workers. Upon completion within a 24-month timeframe, the facility is projected to generate 80-120 permanent positions across diverse sectors including wellness services, culinary operations, administration, and property maintenance.
Environmental sustainability forms a cornerstone of the project’s architecture, incorporating advanced features such as solar energy integration, passive cooling systems, green roofing, native vegetation restoration, and comprehensive stormwater management infrastructure.
The initial development phase will utilize five acres of the twelve-acre property, featuring approximately 172 units developed under the Citizenship by Investment Programme framework. The project represents a capital investment exceeding US$40 million, with the government offering concessions aligned with CBI legislation to facilitate development.
Cabinet officials characterized the initiative as integral to a broader national strategy targeting high-quality, sustainable tourism investment. The project aims to capitalize on growing consumer interest in wellness and experiential travel while enhancing Antigua and Barbuda’s competitive positioning in the premium tourism market.