Belize’s tourism landscape is undergoing a significant transformation as vacation rental platforms like Airbnb emerge as formidable competitors to established hotels, according to Efren Perez, President of the Belize Tourism Industry Association (BTIA).
During a recent appearance on the Open Your Eyes morning show, Perez highlighted the competitive advantages driving Airbnb’s popularity among visitors. “Airbnbs typically offer more competitive pricing structures and provide guests with entire apartments including kitchen facilities, granting travelers substantially more flexibility during their stays,” Perez explained.
The BTIA president raised concerns about the operational impact of unregistered short-term rentals on the traditional hospitality sector. “When Airbnbs operate without proper registration through the Belize Tourism Board, this creates an uneven playing field that adversely affects hoteliers who consistently fulfill their tax obligations to the industry,” Perez emphasized.
Despite recording increased overnight stays nationwide, conventional hotels are experiencing disproportionate financial pressure. Perez revealed insights from industry dialogues indicating strategic shifts toward all-inclusive models as a potential solution. “Hotel properties are increasingly moving toward all-inclusive offerings to deliver enhanced value propositions for travelers,” he noted, suggesting this transition represents the industry’s evolutionary direction.
The BTIA has embarked on nationwide consultations, visiting key destinations including San Pedro, Punta Gorda, and Hopkins to assess regional challenges spanning infrastructure, road safety, emergency medical access, and recurring Sargassum seaweed impacts.
Perez expressed confidence in the sector’s adaptability, stating: “By equipping the industry with appropriate tools and addressing critical challenges systematically, we position ourselves to achieve established tourism targets through strengthened public-private collaboration, enhanced marketing initiatives, and targeted training programs in the coming year.”