Suriname’s leading dairy producer, De Melkcentrale NV, has launched an extensive 65-day celebration marking its 65th anniversary on April 15th, unveiling ambitious expansion plans and innovative product lines that signal significant growth for the company.
The anniversary celebration features a special promotion allowing Monikarta loyalty cardholders to purchase milk packages for SRD 25 at the company’s Van Idsingastraat location—a 65% discount from the regular price. This exclusive offer requires presentation of both Monikarta and identification cards, with the discount non-transferable to other customers.
During a press conference announcing anniversary activities, Managing Director Monché Atompai introduced two groundbreaking products: Sucamel Light, a reduced-sugar cocoa milk with lower calories, and Monchémel, a pineapple-almond flavored milk named in his honor by staff members recognizing his dedicated leadership.
The company’s strategic expansion includes decentralization initiatives beginning with Nickerie district, where preparations are already underway to establish new retail locations. Atompai confirmed international ambitions through supply agreements being negotiated with Guyana, Saint Martin, and several other unspecified countries.
Product development remains a core focus, with the dairy producer working on new cereal varieties, cheese, butter, and plant-based alternatives including coconut and almond milk. Simultaneously, the company is establishing a fruit juice production line with machinery currently being installed by Indian specialists—a project funded through a grant to Suriname’s Ministry of Agriculture, Livestock and Fisheries.
The juice production facility, expected to become operational within 60-90 days, will initially focus on producing markoesa (passion fruit) juice. With an estimated 150,000-200,000 Monikarta holders nationwide, De Melkcentrale will deploy mobile teams to serve loyalty customers during special sales days throughout the anniversary period.