San Pedro Town has inaugurated a new artisan market, marking a significant advancement in Belize’s community-based tourism strategy. The facility, officially opened on February 5, 2026, represents a collaborative effort between local government and national tourism authorities to create sustainable economic opportunities while celebrating local culture.
Mayor Wally Nuñez emphasized the market’s role in showcasing local talent and creating genuine opportunities for residents. “This project reflects the power of partnership,” Nuñez stated during the opening ceremony, acknowledging support from the Belize Tourism Board and government ministers.
Tourism Minister Anthony Mahler contextualized the development within broader infrastructure improvements, noting that previous tourism facilities had significant deficiencies. “Most projects we’ve worked on over the last two and half to three years have been community-based initiatives like this one,” Mahler explained, highlighting the integration of local communities into the tourism economy.
Area Representative Andre Perez detailed additional infrastructure developments accompanying the market project, including nearly seven miles of paved streets, a rebuilt bridge that was near collapse, and a forthcoming hospital serving Ambergris Caye and neighboring Caye Caulker. Perez stressed the importance of sustainable growth amid rapid development, stating that while the town is “playing catchup with infrastructure, we’re coming along.”
The artisan market represents a strategic shift toward experiential tourism that benefits local residents directly. Rather than conventional tourism development, officials described the approach as prioritizing people, culture, and sustainability—what they term “growing tourism the right way.” The market provides space for artisans to sell authentic Belizean crafts and souvenirs while ensuring economic benefits remain within the community.
This initiative forms part of a comprehensive infrastructure improvement program designed to enhance the visitor experience while distributing tourism revenues more equitably among local residents. Officials view the project as a model for future community-based tourism development throughout Belize.