Saint Lucia has officially joined Uber’s global network with the launch of its app-based taxi service on January 27th. The ride-hailing giant has introduced Uber Taxi, a specialized service utilizing exclusively licensed local taxi drivers rather than private vehicles, marking a significant development in the island’s transportation landscape.
The service enables both tourists and residents to request rides through Uber’s platform, providing transparency through upfront fare estimates, real-time route tracking, and detailed driver information. This strategic approach represents Uber’s effort to integrate with rather than disrupt Saint Lucia’s existing taxi ecosystem.
Jorge Cordero, Uber’s General Manager for Saint Lucia, emphasized the service’s potential to enhance visitor experiences: “Saint Lucia welcomes visitors from around the world, and this launch brings a familiar, app-based way to get around the island. Uber Taxi connects tourists with licensed local taxi drivers, with upfront trip details designed to make exploring Saint Lucia more seamless.”
The rollout follows months of preparation, with Uber beginning to onboard local taxi drivers in late 2023. Cordero reported strong initial market response, noting that taxis are already active and completing trips through the platform. The company continues discussions with transportation companies and taxi organizations to facilitate additional onboarding.
However, the launch occurs amidst ongoing regulatory discussions. Deputy Prime Minister and Tourism Minister Ernest Hilaire revealed last week that while Uber had formally expressed interest in operating in Saint Lucia, no direct meetings had occurred between the company and government officials. Hilaire indicated openness to dialogue with all stakeholders and suggested existing laws might not prevent Uber’s operation if it functions primarily as a technology platform.
The service introduction has generated mixed reactions among local operators. The National Taxi Union and other taxi representatives have previously expressed reservations about Uber’s market entry, characterizing it as potentially detrimental to existing services.