Trinidad-based spirits manufacturer Angostura Holdings Ltd has successfully re-established its export operations to India following an 11-year absence, marking a significant milestone in the company’s global expansion strategy. The initial shipment, ceremoniously sealed by Trade, Investment and Tourism Minister Satyakama Maharaj and Angostura Chairman Gary Hunt at the company’s Laventille warehouse, includes the iconic aromatic bitters, orange bitters, and five-year-old rum varieties.
This strategic re-entry into one of the world’s fastest-growing spirits markets represents the first phase of a structured approach to building sustainable long-term growth. The Indian spirits market presents substantial opportunities for international brands due to evolving consumer preferences and increasing demand for premium imported beverages.
The initial distribution will focus on three key provinces—Delhi, Karnataka, and Maharashtra—targeting urban centers and emerging hospitality hubs where Angostura bitters already enjoy recognition among bartenders and industry professionals. The company utilized its solar-charged electric forklift during the loading process, highlighting its commitment to sustainable operations.
Chairman Hunt emphasized that each exported bottle carries the story of Trinidad and Tobago’s craftsmanship, culture, and excellence. He described the export initiative as a form of soft diplomacy that builds international relationships, strengthens global ties, and enhances the nation’s profile in influential markets. The venture is also expected to generate valuable foreign exchange, support local employment, and contribute to national economic resilience.
While the bitters and five-year-old rum serve as the initial entry products, Angostura plans to evaluate opportunities across its broader portfolio to meet the diverse and changing preferences of Indian consumers. This re-entry reinforces Angostura’s heritage as a global brand while embracing new avenues for expansion and consumer engagement in a rapidly evolving market.