Trinidad and Tobago’s persistent efforts to boost exports through trade missions and forums have yielded limited sustainable results, not due to lack of ambition among local firms but because of fundamental capability gaps in international market penetration. The Trinidad and Tobago Chamber of Industry and Commerce, through its Export Action Programme (EAP), is addressing these challenges by providing structured support to small and medium-sized enterprises (SMEs) seeking global expansion.
Funded by the EximBank of Trinidad and Tobago, the EAP currently supports 24 firms across diverse sectors including maritime services, fashion, film, IT, and accounting. The program emphasizes that exporting represents a fundamental capability rather than a one-time activity, requiring deliberate preparation, disciplined execution, and sustained commitment to competitiveness.
The program identifies five critical capabilities essential for export success: customer understanding, compliance readiness, strategic branding, structured planning, and relationship management. Rather than focusing solely on promotion, the EAP provides customized support including export diagnostics, tailored action plans, and technical assistance across market intelligence, compliance, branding, strategy, and aftercare services.
A key insight from the program reveals that export development must begin with comprehensive customer understanding. Firms must develop detailed customer profiles supported by focused market research that examines buying patterns, decision-making processes, and price sensitivity in target markets. The EAP assists SMEs in identifying ideal customers, accessing relevant market research through its Trade Desk, and developing export marketing plans grounded in actual market conditions.
Compliance requirements represent another significant barrier, with many SMEs discovering too late that they lack necessary certifications for target markets. The program helps firms identify market-specific compliance needs and sequence required documentation before market entry, transforming compliance from an administrative burden to a strategic enabler.
Digital presence and professional branding have emerged as critical factors in global competitiveness, as first impressions are increasingly made online through websites and digital catalogs. The EAP supports firms in strengthening their export-facing brand identity and digital platforms to signal reliability and readiness to international buyers.
The program also addresses the common absence of structured export plans, helping firms develop clear strategies for priority markets, entry approaches, and practical implementation steps. Finally, the EAP emphasizes that export development doesn’t end with initial shipments but requires ongoing relationship management, buyer feedback responsiveness, and adaptation to market evolution for sustainable growth.