In a groundbreaking move that ends a nearly 50-year broadcasting tradition, the Academy of Motion Picture Arts and Sciences has announced the Oscars will transition from ABC to YouTube beginning in 2029. This landmark multi-year agreement, spanning from the 101st Academy Awards through at least 2033, represents one of the most significant distribution shifts in entertainment industry history.
The strategic partnership moves the prestigious awards ceremony from traditional broadcast television to YouTube’s digital platform, eliminating the cable subscription requirement in favor of a free, globally accessible live streaming experience. This fundamental restructuring of the Oscars’ distribution model specifically targets younger audiences who have increasingly abandoned traditional television viewing in favor of digital content consumption on mobile devices and computers.
The transition reflects the Academy’s response to declining ratings for traditional awards shows amid intense competition from streaming services and social media platforms. YouTube’s extensive global reach, viral content capabilities, and real-time engagement features provide the Oscars with unprecedented access to international viewers and demographic groups that had become increasingly disconnected from the traditional broadcast model.
This platform migration signifies more than merely changing broadcast partners—it represents a complete reimagining of how one of entertainment’s most iconic events connects with modern audiences in the digital age.