Nexa Credit Union has redefined holiday banking by transforming its annual Christmas Loan Promotion into a comprehensive community enrichment campaign. Moving beyond conventional financial services, the institution embedded its ‘people helping people’ philosophy into a series of initiatives that blended financial support with tangible community benefits.
The centerpiece of this year’s ‘Happier Holiday Christmas Loan Promotion’ was an innovative educational grant competition. Ten local schools participated in an engaging digital campaign from December 1-19, creating social media content and mobilizing their communities through daily online polling. After nearly three weeks of enthusiastic participation, Corinth Government School secured victory with 613 votes, earning the EC$5,000 grand prize dedicated to enhancing educational facilities. Bishop’s College followed closely with 563 votes, while St. Martin de Porres Catholic School garnered 344 votes to complete the top three.
Parallel to the educational initiative, Nexa distributed festive rewards across multiple channels. Each of the credit union’s five branches selected one fortunate member for prizes based on transaction activity during the promotion period. The institution’s social media presence came alive with a Mystery Gift Wrap campaign that awarded three followers with surprise packages, while one loan applicant received the ultimate holiday experience: a three-person day pass to Sandals resort.
Randy Frank, Deputy General Manager of Nexa Credit Union, emphasized the strategic thinking behind these initiatives: ‘Our Christmas campaign embodies Nexa’s core values. During this special season, we’re reminded that our responsibility extends beyond financial services to actively uplifting our members and strengthening community bonds through shared joy and support.’
The credit union expressed gratitude to all participants, noting that collective engagement transformed the promotion into a genuine celebration of generosity and connection. Nexa continues to invite community members to stay informed about future initiatives through their official website and social media channels.