In a significant corporate social responsibility move, GBA Enterprises Ltd. has introduced its inaugural “Laundry of Love” program, delivering crucial support to local care institutions during the holiday period. The initiative saw the distribution of specially prepared gift baskets containing PEROS brand laundry detergents to three key facilities: CHANCES, the Grotto Home, and the Infirmary.
The comprehensive support package extends beyond immediate donations, with each recipient organization receiving exclusive discounted access to PEROS laundry products throughout the entire 2026 calendar year. This strategic approach addresses both immediate seasonal needs and long-term operational requirements for these care providers.
Company management emphasized that the program specifically targets the substantial laundry challenges faced by care facilities, where maintaining hygiene standards is paramount to daily operations. The combination of product donations and extended discounts enables these institutions to better manage budgetary constraints while ensuring consistent access to essential cleaning supplies.
Geoff Astaphan, Managing Director of GBA Enterprises Ltd., explained the rationale behind the initiative: “Care facilities experience relentless laundry demands that intensify during the Christmas season. Our program delivers meaningful assistance when it’s most needed while providing sustained support through the coming year.”
The “Laundry of Love” campaign represents a component of the company’s broader seasonal outreach efforts, reflecting its commitment to developing practical, needs-based community support programs. GBA Enterprises Ltd. has indicated plans to continue tracking the impact of this initiative while developing future corporate social responsibility projects.
For ongoing updates regarding the company’s community engagement activities and promotional offerings, the public can follow @GBAEnterprisesLtd across Facebook and Instagram platforms.