Uber Technologies has initiated the registration process for licensed taxi operators in Saint Lucia, marking a significant step toward the official debut of its ride-hailing services on the island nation. The December 16 announcement confirms the platform will operate exclusively under the Uber Taxi framework, requiring all participating drivers to hold valid taxi licenses and certifications.
Jorge Cordero, General Manager for Uber’s Saint Lucia operations, emphasized the strategic focus on leveraging technology to enhance earning potential for local drivers. “We’re seeking licensed taxi professionals who want to expand their client base through digital innovation,” Cordero stated. “This initiative specifically targets the growing demographic of tourists who already prefer the Uber ecosystem during their travels.”
The company is implementing a dual approach to market entry: directly onboarding individual drivers through the Uber Driver application while simultaneously engaging with established taxi associations and transportation enterprises across the island. This collaborative model aims to integrate existing transportation infrastructure with Uber’s technological platform.
Prospective drivers must undergo a comprehensive verification process, submitting documentation including valid driving credentials, taxi permits, insurance certifications, banking information, photographic identification, and completed background checks. The Uber Taxi model already operates successfully in multiple Caribbean markets including Barbados, Jamaica, and the Dominican Republic, demonstrating the viability of this approach in similar tourism-driven economies.
Uber’s expansion strategy focuses on connecting licensed operators with both residents and visitors, particularly targeting the substantial tourist population already familiar with the application’s functionality. The company confirms that while driver onboarding is currently underway, an official service launch date will be announced following completion of preparatory phases.