In a significant departure from tradition, Belize’s National Assembly has officially introduced a new institutional logo, marking the end of its long-standing reliance on the national Coat of Arms for representation. The legislative body announced the comprehensive rebranding initiative on December 12, 2025, establishing a visual identity that directly reflects its institutional character rather than using broader national symbols.
The previous emblem, Belize’s historic Coat of Arms featuring a shield with logging tools, figures of a woodcutter and sailor, and the national motto “Sub Umbra Floreo” (Under the Shade I Flourish), had served as the Assembly’s identifying mark for decades. This symbol had appeared across all official documentation, the National Flag, and even the ceremonial Mace carried by the Speaker during proceedings.
The newly adopted design prominently features the actual National Assembly building, creating a direct visual connection to the institution it represents. This strategic shift aims to establish a distinct identity specifically for the legislative branch while maintaining respect for national heritage.
Complementing the visual change, the Assembly has issued comprehensive branding guidelines detailing specific requirements for fonts, color schemes, and application standards to ensure consistent and professional implementation across all official platforms and documents.
The redesign has received full endorsement from the highest levels of government, with the Prime Minister and Cabinet expressing unanimous support for the initiative. Administrative responsibility for the logo’s management, protection, and authorized usage has been formally assigned to the Clerk of the National Assembly, ensuring proper governance of the new symbol.