Digicel has launched an expansive Christmas caravan initiative that is currently traversing Trinidad, delivering festive celebrations and substantial giveaways to local communities. The telecommunications giant’s pop-up caravan has already generated significant public enthusiasm through successful visits to Arima, Sangre Grande, and Port of Spain, with additional destinations scheduled before December 25.
According to a December 12 corporate announcement, Digicel has deployed Santa Claus and holiday helpers to surprise customers with valuable gifts ranging from Christmas hams to full grocery provisions. The program emphasizes creating authentic moments of appreciation and meaningful connections with community members throughout its route.
The company has converted multiple flagship stores and dealer locations into seasonal entertainment hubs featuring live performances, holiday treats, and appearances by popular social media influencers. Participants can engage in ‘Spin the Wheel’ games with over $700,000 in prizes available, including electronics and specialty holiday items through weekly giveaway events.
This comprehensive community outreach forms the core of Digicel’s ‘Christmas Runs on Real Connections’ marketing campaign. The initiative strategically focuses on generating unexpected joyful experiences throughout December, enhancing customer engagement while celebrating the seasonal spirit through substantial corporate generosity.