The renowned Caribbean beauty brand, Cher-Mere, marked its debut in Guyana at the prestigious Guyana Expo 2025 (GuyExpo), held from November 13-17 in Georgetown. The event, Guyana’s longest-standing trade exposition, attracted over 270 exhibitors from across the Caribbean and globally, alongside more than 100,000 visitors. Cher-Mere showcased its signature natural beauty and hair care products, including its premium hair oils such as Organic Black Castor Oil, Pure Batana Oil, and a blend of Batana, Rosemary, and Tea Tree Oil, all crafted by The Herbarium Ltd. in Trinidad and Tobago. The brand also featured Bigen Hair Care products, distributed through Merle’s Hairdressing Supplies Ltd. The Cher-Mere team, led by promotions manager Janelle Wiltshire, spa operations manager Khadine Knights-Benjamin, and retail manager Khadine Hinds, engaged visitors with product demonstrations, giveaways, and educational sessions on their wellness-focused offerings. Cheryl Bowles, biochemist and founder of Cher-Mere, expressed her enthusiasm for entering Guyana’s dynamic market, emphasizing the brand’s alignment with consumer demand for sustainable, authentic, and science-based beauty products. Founded over 40 years ago in Trinidad and Tobago, Cher-Mere has evolved from a local hair-care brand to an internationally recognized name in natural beauty and self-care. The company’s participation in GuyExpo 2025 underscores its strategic expansion into the Caribbean region, aiming to forge partnerships with distributors, salons, and wellness retailers while connecting directly with consumers. Notable visitors to the Cher-Mere booth included Guyana’s Minister of Tourism, Industry and Commerce, Susan Rodrigues, and Trinidad and Tobago’s High Commissioner to Guyana, Candice Shade, among other dignitaries.