Black Friday, a hallmark of pre-Christmas shopping in Trinidad and Tobago, continues to draw massive crowds and fuel retail activity. Known for its deep discounts and bustling storefronts, the event has evolved from a novelty to a critical driver of fourth-quarter retail performance, according to Vashti Guyadeen, CEO of the Trinidad and Tobago Chamber of Commerce. Speaking to Business Day on November 26, 2025, Guyadeen highlighted the significance of Black Friday and Cyber Monday in boosting year-end sales, despite ongoing economic challenges. She shared insights from the forthcoming Q4 2025 Business Outlook Index by the Arthur Lok Jack GSB, revealing that while over half of surveyed executives reported weaker financial performance in the past six months, most remain cautiously optimistic about future improvements. Guyadeen emphasized that businesses are leveraging the ‘big discount mindset’ to stimulate consumer demand, particularly small and medium-sized enterprises (SMEs) offering locally made goods. Kiran Singh, President of the San Fernando Chamber of Commerce, echoed this sentiment, noting that Black Friday sales provide a crucial momentum boost heading into the Christmas season and even early Carnival-related purchases. Singh highlighted the growing trend of competitive pricing, improved digital marketing, and hybrid shopping strategies, which have enhanced consumer engagement. Angie Jairam, President of the Fyzabad Chamber of Commerce, observed a yearly increase in participation across businesses of all sizes, underscoring the event’s role in energizing the retail landscape amidst economic pressures. Despite challenges such as higher operating costs and foreign exchange issues, the Chamber encourages retailers to strategically leverage the season while maintaining responsible pricing and high service standards.