Angostura, the renowned producer of bitters and premium rums, has embarked on an ambitious campaign in New York City to bolster its global brand recognition. The initiative, which spans the month of November, features large-scale advertisements on billboards, digital kiosks, and hand-painted walls in high-traffic areas such as Williamsburg and Lower Manhattan. These locations were strategically chosen for their vibrant cocktail culture and accessibility to public transit and on-premises venues. This campaign follows Angostura’s August appearance in Times Square, where its products were showcased in a 15-second looped advertisement on one of the world’s most iconic advertising platforms. The current campaign, themed ‘Inspiring Cocktail Creativity,’ aims to elevate everyday drinks into crafted cocktails, emphasizing the versatility of Angostura bitters. The United States, Angostura’s largest international market, is a focal point of this expansion effort. Ian Forbes, Angostura’s acting CEO, highlighted the campaign’s significance, stating, ‘Our goal is to deepen visibility, strengthen consumer relevance, and showcase how Angostura bitters transform mixology.’ Leesha Alexander, Angostura’s commercial manager, emphasized the company’s global reach, noting its presence in over 170 markets, including Greece, the UK, and even remote locations like Easter Island. Forbes also underscored the symbiotic relationship between Angostura’s bitters and premium rums, with the former paving the way for the latter’s international success. ‘Our premium rums are in approximately 60 countries, and Angostura bitters have opened doors for them,’ he said. This campaign marks a pivotal step in Angostura’s strategy to solidify its position as a global leader in the spirits industry.