In a significant step toward prioritizing its members’ needs, Ariza Credit Union has introduced the ‘Triple R Promise,’ a comprehensive suite of benefits crafted in direct response to member feedback. The initiative, announced by CEO Mervyn Lord at a press conference, underscores the credit union’s commitment to enhancing mortgage and savings products based on member suggestions. ‘Our goal is not merely to maximize profit but to maximize the quality of life for our members,’ Lord emphasized. The Triple R Promise includes lower mortgage rates, increased deposit interest, and new savings products, reflecting Ariza’s dedication to sharing its success with its members. In 2024, the credit union plans to return over $2 million to members through dividends and interest. A key feature of the initiative is the reintroduction of the Switch Mortgage, offering interest rates as low as 3.99%, 100% financing, and reduced fees. Additionally, Ariza has expanded vehicle loan options and increased interest rates across various savings products, including secondary savings (2%), lifetime savings (3%), and retirement savings (4.25%). The newly launched Ariza Advantage Account, a long-term savings product, allows members to start with $10,000, earn 3.5% interest quarterly, and secure loans. Lord also highlighted the importance of service enhancement, promising daily efforts to improve member experience. The Triple R Promise marks a new chapter in Ariza’s member-centered approach to financial services.