The impactUS conference, a transformative leadership and personal-branding event, is set to revolutionize how executives lead and communicate across the Caribbean. Founded by Shermalyn Sidonie-John, a renowned brand marketing strategist, TEDx Speaker, and the visionary behind The Influential BossLady, this initiative challenges outdated leadership models and addresses what she terms ‘the million-dollar problem of invisible leadership.’ Scheduled for November 29, 2025, at Sandals Grande St. Lucian, the one-day event will convene executives, founders, and high-achieving professionals from across the region for a day of leadership transformation. This year’s theme, ‘Creating Leaders Who Multiply Leaders,’ focuses on empowering leaders to redefine success through authenticity, visibility, and legacy. In an interview with St. Lucia Times, Sidonie-John emphasized that impactUS was designed to help leaders anchor their true selves in their communication and influence. ‘Leadership today demands transparency, not perfection,’ she stated. ‘When leaders remain invisible, organizations lose trust, innovation stagnates, and the next generation lacks a blueprint to follow.’ Citing Gartner’s 2024 Global Leadership Research, she highlighted that 76% of employees believe their leaders fail to engage authentically in professional development. To bridge this gap, Sidonie-John developed The Influence Capital Blueprint, a proprietary framework that transforms visibility into measurable influence. The blueprint is structured around three pillars—presence, trust, and legacy—guiding leaders to convert personal authenticity into professional advantage. During impactUS, Sidonie-John will lead four signature sessions: ‘Executive Presence That Multiplies Influence,’ ‘Leader-as-Coach & Communicator,’ ‘Creating Leaders Who Multiply Leaders,’ and ‘The 90-Day Multiplication Blueprint.’ These sessions are designed to equip attendees with actionable strategies to enhance leadership visibility and impact. Sidonie-John challenges the notion that visibility equates to vanity, asserting that it is instead a form of value creation. ‘People are tired of perfection. They crave real insight: how you failed, what you learned, and how you rose. That’s what multiplies influence,’ she explained. She also refuted the outdated narrative that visibility equals arrogance, stating, ‘If we remain unseen, how can emerging leaders see themselves in us? Visibility builds pipelines of purpose.’ The Influential BossLady, led by Sidonie-John, has become a trusted partner for corporations aiming to strengthen leadership communication, rebuild trust, and future-proof their talent pipelines. ‘It’s about developing leaders who inspire loyalty, drive innovation, and leave a legacy that outlives their title,’ she added. At impactUS, women leaders from Saint Lucia and the wider Caribbean will gather to share insights in a safe, empowering environment designed for genuine growth. ‘Every leader carries a brand that transcends their position,’ Sidonie-John concluded. ‘That brand, the one called you, will outlive any title or company. Your influence is your legacy.’