At the recent Digital Leadership Conference, Chinonso Arubayi, a renowned content creator and actor from Lagos, Nigeria, shared invaluable insights on how Belizean creators can elevate their digital presence. Arubayi, who has a keen focus on monetizing digital content, joined Marleni Cuellar, CEO of Greater Belize Media, for an engaging fireside chat. Ahead of her session, Arubayi emphasized the importance of balancing passion with profitability in content creation.
Arubayi highlighted that while passion drives many creators, the lack of financial returns can lead to burnout. She stressed that producing quality content is costly, and without monetization, it can feel like a waste of time. To mitigate this, Arubayi suggested partnering with brands to reduce production costs and adopting a business-oriented approach to content creation.
She also advised creators to think beyond local audiences and consider the global community. ‘Don’t think Belize alone, think the world, think globally,’ she urged. Arubayi shared her experience of monetizing content in the U.S. and UK before it was possible in Nigeria, underscoring the importance of understanding and leveraging international markets.
Arubayi’s session was a call to action for Belizean creators to approach content creation strategically, ensuring that their passion translates into sustainable success in the digital realm.