This autumn, the Antigua and Barbuda Tourism Authority (ABTA) is set to transform London’s streets into a vibrant showcase of Caribbean allure. From October 26th to November 1st, 2025, a fleet of digitally branded ‘Be Here’ advertising vans will traverse the city, targeting key neighborhoods to inspire future travelers to explore the twin-island nation’s beauty, culture, and warmth. The campaign is designed to reach a discerning urban audience, particularly those who value authentic travel experiences, luxury, and cultural depth. The vans will visit prestigious postcodes, including Greenwich, Hampstead, Shoreditch, and Richmond, among others. Each van will display captivating imagery of Antigua Carnival, pristine beaches, local cuisine, and the islands’ vibrant culture. The initiative is part of ABTA’s broader UK strategy to position Antigua and Barbuda as a premier destination for luxury, wellness, and cultural authenticity. Cherrie Osborne, Director of Tourism UK & Europe, expressed her excitement, stating that the campaign brings the Caribbean directly to London, offering an escape from the winter blues. This effort follows the success of the Antigua and Barbuda Mixer, a diaspora networking event held earlier this month, reflecting ABTA’s commitment to deepening engagement and showcasing the islands as a convergence of culture, connection, and natural beauty.
Antigua and Barbuda Tourism Authority Digivan tour takes the twin-island nation to the streets of London
