At the intersection of neuroscience and coaching, a Saint Lucian voice emerges

Sarah Joseph, a Certified Neuro-Behavioural Coach, has made significant strides in the field of mental health and brain function. Earlier this year, she was selected as the only Caribbean-based speaker at the International Association of Functional Neurology and Rehabilitation Global Annual Conference, where she delivered a keynote address titled ‘Rewiring the Stuck Mind: Leveraging Neuroplasticity to Overcome Emotional Avoidance and Overthinking.’ Her session received rave reviews, marking a pivotal moment in her career.

Joseph’s journey into behavioural coaching began in 2023 when she started blogging about her personal experiences with autoimmune, neuroimmune, hormonal imbalances, and chronic illnesses. Her blog, S.A.R.A.H Chronicles, evolved into a brand offering mindset transformation services rooted in cognitive neuroscience and behavioural psychology. Her mission is to help individuals rewire their minds, restore emotional balance, and build confidence.

Certified in neuroscience, behavioural change, and emotional mastery, Joseph transitioned from a 13-year career in finance and leadership to full-time behavioural coaching in 2024. She also serves as a facilitator for the Saint Lucia Employers Federation and lectures with the Youth Development and Empowerment Programme. Her work has earned her two nominations for the Caribbean Posh Icon Award.

Joseph’s coaching programmes have garnered widespread acclaim, with clients praising her professionalism and transformative methods. One client noted significant improvements in self-confidence and risk-taking abilities, attributing these changes to Joseph’s one-on-one programme.

Beyond private sessions, Joseph is expanding her reach through various platforms, including her YouTube podcast ‘Master Your Mindset,’ her LinkedIn newsletter ‘The CEO Mindset,’ and a free e-book titled ‘Mastering You.’ These resources aim to empower individuals to take charge of their mental well-being and navigate the often-stigmatised space of mental health.

Joseph’s approach to coaching focuses on the subconscious, addressing neural pathways and emotional triggers to facilitate lasting change. While her business does not provide counselling services, she offers a unique form of support that complements traditional therapy, focusing on restoration and future-oriented growth.

As one of the few behavioural coaches in the Caribbean, Joseph is charting new ground and making a profound impact on mental health in the region.