Central America is experiencing a tourism renaissance, with over 26 million visitors in 2024 generating $20 billion in revenue and supporting nearly 3 million jobs. The region’s rich culture, adventurous landscapes, and affordability have made it a global hotspot. This momentum continues at the Central America Travel Market (CATM) 2025, hosted in San Pedro Sula, Honduras. The event brings together over 150 exhibitors, international buyers, and tourism leaders to foster collaboration and promote multi-country travel. CATM 2025 highlights the region’s diversity, with countries like Belize showcasing sustainable tourism and cultural experiences, while El Salvador emphasizes safety and adventure. Guatemala has already announced its plans to host CATM 2026, promising an event rooted in tradition and natural beauty. The event underscores the importance of regional cooperation, as Vice Minister of Tourism of Honduras Reizel Vilorio noted, ‘If we work together, we can encourage tourists to stay longer.’ With visitor numbers expected to rise by 6% in 2025, Central America’s tourism industry is poised for continued growth.