The Central America Travel Market (CATM) 2025, held in San Pedro Sula, Honduras, has emerged as a pivotal platform for showcasing the region’s tourism potential. This year’s event, hosted by Honduras, brought together tourism authorities, international buyers, media representatives, and private sector leaders with a shared goal: to position Central America as a unified, must-visit destination. The event highlighted the region’s vibrant and diverse tourism offerings, emphasizing multi-destination travel experiences that span across countries like Belize, El Salvador, Guatemala, Nicaragua, and Panama. Reizel Vilorio, Honduras’ Vice Minister of Tourism, expressed pride in hosting the event, noting the opportunity to showcase the country’s hospitality and its commitment to regional tourism growth. The event featured business-to-business meetings, pre-tours for international buyers, and discussions on overcoming challenges such as the inconsistent enforcement of the CA-4 treaty, which facilitates free movement across the region. Vilorio emphasized the need for greater collaboration among Central American countries to create complementary tourism packages, encouraging visitors to extend their stays and maximize economic benefits for the region.