The Antigua and Barbuda Tourism Authority (ABTA) made a significant impact at the International Arts Festival in New Orleans, showcasing the twin-island nation as a premier Caribbean destination and a vibrant cultural hub. Represented by Arah Robins, Marketing and Public Relations Executive, and Annie Liverpool-Charles, Sales and Marketing Officer, ABTA emphasized the nation’s rich cultural identity and its commitment to sustainable tourism. The delegation participated in the Sister City Summit, engaging in high-level discussions with global tourism leaders to promote Antigua and Barbuda’s unique blend of natural beauty and cultural depth, from Carnival to Culinary Month and Art Week. Robins, featured as a panelist at Gallier Hall, highlighted how cultural tourism benefits local communities, ensuring that traditions like Culinary Month and Art Week create income opportunities for artisans and entrepreneurs. Beyond formal discussions, ABTA connected with U.S. audiences through radio appearances and activations, including a raffle for round-trip tickets to Antigua and Barbuda and rum punch tastings. The delegation also met with New Orleans Mayor LaToya Cantrell, strengthening ties for future collaborations. The festival, which spanned three days, featured performances by international artists and concluded with a concert at Congo Square, attended by over 5,000 people. For Antigua and Barbuda, the event was a strategic platform to share cultural heritage, reinforce diaspora connections, and promote sustainable tourism, positioning the islands as a destination where tradition and community benefits are central to the visitor experience.
Antigua and Barbuda Tourism Authority Showcases Cultural Strength at International Arts Festival in New Orleans
