标签: Jamaica

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  • US airline shares rise after reports that US Spirit rescue doomed

    US airline shares rise after reports that US Spirit rescue doomed

    NEW YORK, NY – A fresh wave of volatility swept through the U.S. aviation sector on Friday, as major airline stocks climbed sharply following news that discount carrier Spirit Airlines is moving toward a permanent shutdown, after hopes for a federal rescue package collapsed. Last week, optimism around a potential bailout for Spirit surged after former President Donald Trump signaled he was open to supporting a government-backed relief plan. The proposal was framed as a way to save the struggling airline and protect thousands of existing jobs tied to the company. However, reporting from *The Wall Street Journal* on Friday upended those expectations, revealing the proposed $500 million lifeline faced significant pushback from multiple factions within the Trump administration as well as from a group of Spirit’s major bondholders. Citing sources familiar with the carrier’s internal planning, the Journal reported Spirit has already begun preparations to cease all operations, though an exact timeline for the shutdown remains undetermined. Within hours of the report’s release, shares of Spirit’s major competitors posted notable gains. Rival low-cost carrier JetBlue saw its share price jump by 8.4 percent, while legacy carriers including American Airlines, Delta Air Lines, United Airlines, and Southwest Airlines all recorded gains of more than 3 percent each. Spirit’s financial troubles stretch back months. Just over a month before Friday’s report, on February 24, the airline announced it had reached a preliminary agreement in principle to restructure its outstanding debt with its creditor group, and the company signaled it expected to complete its bankruptcy exit process by the start of summer. But that progress was quickly derailed by a sudden, sharp spike in global fuel prices, triggered by the outbreak of the U.S.-Israeli military campaign against Iran that began just days after the debt restructuring deal was announced. That unforeseen cost increase delivered a final blow to the already cash-strapped carrier, pushing it closer to total collapse. Market analysts note that a full shutdown of Spirit would reduce competitive pressure on ticket pricing across the U.S. domestic market, a dynamic that lifted investor sentiment for competing airlines and drove Friday’s share price gains.

  • JCA, WCLA call for gov’t to provide timeline for body-worn cameras

    JCA, WCLA call for gov’t to provide timeline for body-worn cameras

    KINGSTON, Jamaica — Two major Jamaican church coalitions have ramped up pressure on the Andrew Holness administration to outline a definitive national stance and binding implementation timeline for equipping police officers with body-worn cameras, amid growing public friction over inconsistent official statements and a persistent high rate of fatal police shootings.

    In a joint public statement released Friday, the Jamaica Umbrella Groups of Churches (JUGC) and the Watchman Church Leaders Alliance (WCLA) are not only pushing for policy clarity but also calling for a broad, inclusive national roundtable. The proposed dialogue would bring together key stakeholders spanning civil society organizations, the Independent Commission of Investigation (INDECOM) — Jamaica’s independent police oversight body — religious leadership, the Ministry of National Security, and senior command of the Jamaica Constabulary Force (JCF) to tackle the urgent issue of deadly police use of force.

    The coalition pointed out that the current conflicting public positions from top government officials have created crippling policy ambiguity that erodes public confidence in national security. Specifically, the groups highlighted the open divergence between Prime Minister Andrew Holness and National Security Minister Horace Chang on the value and deployment of body-worn cameras. Holness has repeatedly stated publicly that his government is committed to rolling out the surveillance devices to frontline officers. But Chang has consistently pushed back against the policy, voicing repeated skepticism over more than two years.

    Chang first questioned the utility of body-worn cameras during a post-Cabinet media briefing in November 2024, arguing that the devices offer minimal value in the context of fatal police shootings. He claimed at the time that officers engaged in gunfire would prioritize taking cover, making it unlikely the cameras would capture clear, usable footage. In an April 2026 post-Cabinet update, Chang doubled down on his criticism, questioning the practicality of deploying cameras during confrontations with heavily armed criminal gangs and repeating concerns that the devices could put officers at greater risk. He also argued that persistent public demands for body-worn cameras reinforce widespread public mistrust of the JCF.

    In his most recent public comments on the issue, reported this week, Chang added a new objection: claiming that the design of standard police uniforms creates an inherent physical barrier to mounting and using body cameras effectively. He also noted that other systemic reforms are needed to improve policing beyond the introduction of body-worn devices.

    The church coalitions said they do not disagree that additional reforms are necessary to strengthen Jamaican policing. It is precisely because multiple improvements are needed, they argue, that body-worn cameras should be implemented as a core measure to boost both accountability and officer protection.

    The groups emphasized that they recognize the extraordinary occupational pressure and safety risks that Jamaica’s police officers face amid high rates of violent crime and gang activity. Even so, they maintain that greater transparency through mandatory body camera use does not undermine effective law enforcement — instead, it strengthens it. They pointed to the country’s persistently high number of fatal police shootings as evidence that more, not less, independent oversight is needed to rebuild public confidence.

    “Where operations lack clarity, suspicion replaces trust, and the divide widens,” the groups wrote in their joint statement, warning that continued policy inaction will only deepen the rift between law enforcement and the communities they serve.

  • Celebrating a year of Excelerate Energy in Jamaica

    Celebrating a year of Excelerate Energy in Jamaica

    One full year after completing its high-stakes acquisition of New Fortress Energy’s Jamaican assets, US-based liquefied natural gas (LNG) firm Excelerate Energy gathered key stakeholders to mark the milestone at a special celebration hosted by the United States Embassy in Jamaica. The event, held April 28 at the Chief of Mission’s residence in the Jack’s Hill neighborhood of Kingston, brought together top industry leaders, senior Jamaican government officials, and diplomatic representatives to toast the company’s first 12 months of operations on the island.

    In opening remarks to guests, US Embassy Chargé d’Affaires Scott Renner framed the first year of Excelerate’s operations as more than a corporate success — it stands as a tangible strengthening of both Jamaica’s energy landscape and the decades-long bilateral partnership between the United States and Jamaica. Renner emphasized that accessible, dependable energy is the backbone of any thriving modern economy, and projects like Excelerate’s Jamaican operations deliver both expanded economic opportunity and enhanced long-term energy security for the Caribbean nation.

    Renner highlighted the depth of Excelerate’s commitment to Jamaica beyond its core corporate investments, noting the firm has already poured $1 billion into local operations and stepped up to support disaster relief efforts in the wake of Hurricane Melissa. When the storm hit, the company deployed its LNG carrier *Excelerate Shenandoah* to deliver $500,000 worth of emergency supplies to affected communities. He also noted the symbolic alignment of the milestone: Excelerate’s first anniversary in Jamaica coincides with the 250th semiquincentennial celebration of the United States, a dual milestone that reflects shared values of innovation, entrepreneurship, and cross-border collaboration between the two nations.

    “America is defined by enterprise, innovation, and shared success. But our story is not one we write alone — we walk it with partners, and Jamaica is one of our closest partners,” Renner told attendees. “This partnership extends far beyond government cooperation; it thrives in civil society, in the private sector, and in the investments businesses like Excelerate choose to make abroad.”

    For his part, Excelerate Energy President and Chief Executive Officer Steven Kobos expressed pride in the progress the company has delivered in its first year, and reaffirmed the firm’s long-term commitment to growing its footprint in Jamaica. Recalling his first meeting with Jamaican Prime Minister Andrew Holness following the acquisition, Kobos noted he had promised the prime minister that the company would prove its reliability through action, not just words.

    “We made clear when we closed this acquisition that we were in Jamaica for the long haul, and today we are reaffirming that commitment. We absolutely plan to invest additional capital into the country — this is the right place for us to grow, and we are incredibly excited for what comes next,” Kobos said.

    As a symbolic tribute to the first year of partnership, Kobos presented Jamaican Minister of Foreign Affairs and Foreign Trade Kamina Johnson Smith with a detailed scale model of the *Sequoia*, one of Excelerate’s LNG carriers. Johnson Smith spoke on behalf of Prime Minister Holness at the event, praising Excelerate’s operations as a critical catalyst for Jamaica’s ongoing transition to more sustainable, accessible energy sources.

    “The LNG infrastructure Excelerate operates today is central to our energy transition goals. It has helped stabilize electricity generation costs for Jamaican consumers, strengthened our national energy security, and created an entirely new industrial platform that simply did not exist before this investment,” Johnson Smith explained. “This is tangible, meaningful progress, and it is a perfect example of what can be accomplished when public and private partners from aligned nations come together around a shared goal.”

    Following the formal remarks, guests enjoyed catered cuisine from celebrated Jamaican chef Oji Jaja, live music from violinist Meah Eliana, and DJ sets from Damion Haber, as attendees networked and toasted to future collaboration between Excelerate and Jamaican stakeholders. The event included representation from across Jamaica’s leading public and private sectors, with senior leaders in attendance from organizations including Sagicor Group, Grace Kennedy Group, the Development Bank of Jamaica, Jamaica Bauxite Mining Limited, the Port Authority of Jamaica, the Private Sector Organisation of Jamaica, and National Commercial Bank.

  • Bruce Golding to head Commonwealth observation mission for Bahamas polls

    Bruce Golding to head Commonwealth observation mission for Bahamas polls

    The Commonwealth has named Bruce Golding, a former prime minister of Jamaica, to head its official observer delegation for The Bahamas’ upcoming general election, set to take place on May 12, 2026. The appointment was finalized by Commonwealth Secretary-General Shirley Botchwey, and came in response to a formal invitation extended by Bahamian Prime Minister Philip Davis. Joining Golding on the four-person observer team are three seasoned regional professionals: Josephine Tamai, chief elections officer of Belize; Orin Gordon, an experienced journalist from Guyana; and Estelle Thadea Alaine George, a legal and electoral governance specialist from Saint Lucia. In a public statement released Thursday, Secretary-General Botchwey opened by extending her gratitude to Golding for agreeing to take on the leadership role, and recognized the willingness of all appointed team members to contribute their time and expertise to the mission. Botchwey emphasized in the statement that free, credible, and transparent electoral processes form the bedrock of legitimate democratic governance. She added that independent Commonwealth observation missions serve a critical dual purpose: they strengthen public trust in national electoral systems and help member states uphold the democratic commitments they have agreed to as part of the global organization. The entire observer mission will receive operational and logistical support from a supporting team based out of the Commonwealth Secretariat, which will be led by Professor Michelle Scobie, Head and Adviser for Good Offices and the Caribbean and Americas Section. According to the official release, during their deployment in The Bahamas, the observer delegation will monitor every stage of the electoral process, from pre-election preparations to post-vote tabulation, to evaluate whether the poll aligns with the shared democratic standards and values that the Commonwealth of Nations endorses. The team is scheduled to arrive in the country on May 4, just over a week before polling day. Shortly after their arrival, the group will publish a public opening statement that lays out the clear terms of its mandate, as well as the methodology it will use to conduct its independent, impartial assessment of the election.

  • PNP spokesperson on environment welcomes landmark Dry Harbour mining ruling

    PNP spokesperson on environment welcomes landmark Dry Harbour mining ruling

    KINGSTON, Jamaica — In a watershed decision that has reshaped the conversation around environmental governance and constitutional rights in the Caribbean nation, Jamaica’s Constitutional Court has struck down a 2020 environmental permit issued to Bengal Development Limited for a planned limestone mining operation in St Ann’s ecologically fragile Dry Harbour Mountains. The court ruled the permit unconstitutional, void, and legally unenforceable, a decision that has drawn swift praise from opposition leadership.

    Omar Newell, the Opposition Spokesperson on Environment and Climate Resilience, framed the ruling as a transformative win not just for local communities, but for all Jamaicans who advocate for a balanced approach to progress that prioritizes environmental protection over unregulated development. Speaking in an official statement released the same day the ruling was handed down, Newell emphasized that the judgment rejects the long-held narrative that economic growth must come at the cost of public health, natural ecosystems, and constitutionally protected rights.

    What makes this legal outcome particularly historic is that it marks the first time Jamaica’s judiciary has adjudicated on the environmental rights clause enshrined in the country’s Charter of Fundamental Rights and Freedoms, setting a binding precedent that will shape future environmental legal battles across the island.

    Newell reaffirmed that his party, the People’s National Party (PNP), has stood in firm opposition to the mining project since its earliest stages. As far back as November 2020, the PNP publicly denounced the then-administration’s plan to issue a provisional mining permit, sounding the alarm over the severe risks the project posed to the Dry Harbour Mountains — one of Jamaica’s most ecologically sensitive regions, home to unique biodiversity and critical watershed systems that supply water to communities across the area.

    “This historic ruling affirms that every person in Jamaica holds a constitutional right to a healthy and productive environment,” Newell said. “This judgment belongs to the residents of St Ann, who showed immense courage in standing up to powerful interests to protect their homes and way of life. It is a victory for every Jamaican who believes in sustainable development, open governance, and accountability from our public institutions.”

    Beyond celebrating the ruling, Newell used the moment to highlight a critical gap in Jamaica’s environmental regulatory framework. The judgment, he argued, lays bare the urgent need for stronger, politically independent environmental oversight that can make decisions based on scientific evidence rather than political pressure.

    “Jamaica can no longer rely on ministerial discretion to safeguard our natural heritage. We need an independent environmental protection agency, fully empowered to make evidence-based decisions that serve the national interest,” Newell explained. “Our environmental future, and the natural resources we leave for coming generations, depend on building strong, credible institutions with the authority to protect what matters most to all Jamaicans.”

  • St Lucia introduces grant to assist families

    St Lucia introduces grant to assist families

    The island nation of Saint Lucia is rolling out a targeted new social welfare initiative designed to cushion new families from the immediate financial strain that comes with welcoming a new child: the Newborn Support Grant.

    According to an official statement from the Office of the Prime Minister, the one-off payment of EC$1,000 (equal to roughly J$58,000) is set to take effect in August 2026. The program is integrated into the government’s overarching national social protection framework, framed as a strategic long-term investment in early childhood development. This designation reflects growing research confirming that the earliest stages of life are a critical determinant of an individual’s lifelong health and social outcomes.

    Prime Minister Philip J Pierre outlined the details of the new policy during the recent parliamentary debate on the 2026/2027 Appropriations Bill. He explained that the grant is specifically crafted to help families cover the fundamental costs that arise in the immediate postnatal period and early newborn care stage, ranging from specialized infant nutrition and medical transportation to essential basic baby supplies.

    “This initiative is rooted in a simple but vital goal: ensuring that every child born in Saint Lucia gets a healthy, fair start from their first day of life,” Pierre said. “By lifting the immediate financial burden off new households, we are strengthening family stability and building a stronger foundation for our country’s future.”

    Pierre added that the program delivers much-needed, timely support to families navigating one of the most critical periods of a child’s development.

    Saint Lucia’s government emphasized that the new grant does not replace existing public health services, but rather complements current offerings including routine antenatal care and community-focused public health programs. It addresses a long-unresolved gap: household-level financial barriers that often prevent families from accessing full, consistent care. The country already offers expanded maternal health benefits, including free laboratory testing and ultrasound services for pregnant people to support early risk detection, consistent prenatal care, and improved birth outcomes; the grant removes remaining barriers that would stop families from using these resources.

    The Newborn Support Grant is the latest addition to a growing package of government policies focused on reducing household financial strain and expanding life-cycle social protection for all Saint Lucians. Other recent measures include the elimination of value-added tax on staple food items, expanded funding and access for the national School Feeding Programme, and increased financial assistance for retired pensioners across the country.

  • Veteran broadcaster Daniel Thompson has died

    Veteran broadcaster Daniel Thompson has died

    KINGSTON, Jamaica — After nearly 30 years as a defining voice of Jamaican public radio, Daniel Thompson, one of Radio Jamaica’s longest-serving and most beloved broadcasters, has passed away. The official confirmation of his death came from the station itself this past Thursday. According to local reports, Thompson suffered a sudden heart attack that led to his passing.

    Over his 28-year career with Radio Jamaica, Thompson built a legacy that touched every corner of the station’s programming schedule. He worked every time slot from early morning drive time to late-night talk segments, crafting memorable content that resonated with decades of listeners across the island. Beyond filling roles across the full broadcast lineup, Thompson launched his own standalone show, and most recently became a core contributor to the station’s popular audience-driven call-in program Hotline, where he facilitated engaging conversations between callers and community stakeholders.

    He also earned widespread popularity for his collaborative work on the iconic “X and Y” feature, which he co-hosted for years alongside longtime partner Emily Shields, a segment that remains a fan favorite among long-time Radio Jamaica listeners. Beyond his work in talk radio and interactive programming, Thompson carved out a reputation as a measured, trusted newsreader, delivering breaking stories and daily current affairs coverage with a calm authority that made him a go-to source of information for Jamaican audiences.

  • Juju Romillion teams up with Vybz Kartel for viral ‘Victory’ success

    Juju Romillion teams up with Vybz Kartel for viral ‘Victory’ success

    For decades, women have been foundational, yet vastly unsung, contributors to the global reggae and dancehall industries, working tirelessly behind the scenes to lift the genre and its biggest stars to prominence. Today, one emerging Jamaican creative is stepping firmly into the spotlight, cementing her status as a transformative new force in the space after steering the release of dancehall icon Vybz Kartel’s latest hit single, *Victory*.

    The track rocketed straight to the number one spot on the U.S. iTunes Reggae Chart shortly after its launch, an achievement that not only reaffirms Kartel’s decades-long unbroken dominance in the genre, but also marks a career-defining breakthrough for Romillion, the mastermind behind the track’s production.

    In a statement reflecting on the project’s success, Romillion explained the widespread resonance of *Victory*: its lyrics and energy are rooted in unfiltered, real-life experience, and tied directly to Kartel’s recent personal journey following his release from incarceration. The track, she says, is a raw, unapologetic celebration of overcoming hardship and claiming long-awaited triumph. “Vybz Kartel is a lyrical genius—he just keeps delivering hits,” she noted.

    *Victory* was produced as a collaborative project between Romillion’s own label, Romillion Entertainment, and rising Jamaican beatmaker Aikopondibeat. The song’s official music video, filmed on location in Portmore, Jamaica, has already racked up more than 800,000 views across digital platforms. The visual follows Kartel’s triumphant return to his Jamaican hometown, and marks his freedom alongside long-time collaborator Kahira “Kyro” Jones. Directed by Shane Creative, the video struck a deep cultural chord with local and global audiences alike, featuring heartfelt scenes of crowds of fans welcoming home one of Waterford’s most iconic native artists.

    The track’s buzz crossed international borders when superstar producer DJ Khaled shared snippets of the music video with his millions of social media followers, catapulting the project to a global audience and amplifying its reach far beyond Jamaican borders.

    For Romillion, this chart-topping win is more than just a career milestone—it is the culmination of a deeply personal full-circle journey. Raised in the “Third World” community of Waterford, St. Catherine, the same neighborhood that shaped Vybz Kartel’s childhood and artistic identity, her connection to the dancehall legend runs far deeper than a professional working relationship. The pair have maintained a close bond for years, with Romillion visiting Kartel regularly throughout his incarceration. “This is a major victory for me. It puts my brand on the map, and Kartel has been instrumental in that support. Seeing him achieve these milestones after everything is something I’m truly happy about,” she shared. “From those moments to now seeing him out, accomplishing so much and continuing the work—it’s a powerful feeling. I’m genuinely happy to see everything come together through hard work and determination.”

    Romillion, born Joan Muschette, has built a reputation as one of the industry’s most versatile, multifaceted creatives. Through Romillion Entertainment, she takes on roles ranging from event promoter to beat curator, talent coordinator for music video casts, and project manager, working closely with artists to ensure every final product aligns perfectly with their creative vision. She has already built an impressive catalogue of collaborative hits with Kartel, including *African Summer*, *Yami Bolo* (both co-produced with Droptop Records), *Popstyle*, and *Do It If Yu Bad*. As a long-time affiliate of the Gaza movement associated with Kartel, contributing to the icon’s post-release comeback and legacy building felt like a natural calling.

    Operating in a historically male-dominated industry, Romillion has never let systemic barriers shift her focus. “I know my sound, and I let it speak for itself. I’m not concerned about who’s in the room—I stay focused and deliver. That’s Romillion,” she said. Beyond her work in music production, Romillion holds an active leadership role at Droptop Records while expanding her own independent ventures, including her entertainment label and retail brand, Britanables Clothing and Accessories.

    With *Victory* topping charts and dominating global dancehall conversations, one truth has become clear: when conversations turn to the next generation of women shaping the future of dancehall, Juju Romillion is no longer an afterthought—she is essential.

  • OpenAI facing ‘waves’ of US lawsuits over Canada mass shooting

    OpenAI facing ‘waves’ of US lawsuits over Canada mass shooting

    TORONTO – In a major legal development following one of Canada’s deadliest mass shootings in recent years, seven new federal lawsuits have been lodged against OpenAI in a California court by legal representatives of victim families connected to the February attack in the small British Columbia mining town of Tumbler Ridge.

    The litigation centers on the AI developer’s controversial handling of account activity linked to 18-year-old Jesse Van Rootselaar, the perpetrator of the attack that left eight people dead and multiple others seriously injured. After the shooting, OpenAI faced widespread public backlash over its choice not to alert Canadian law enforcement to concerning behavior detected on Van Rootselaar’s ChatGPT account, which the company said it banned in June 2025 – months before the attack. In the immediate aftermath, OpenAI defended its inaction, claiming there was no clear evidence of an imminent violent plot that would trigger a report to authorities.

    The new lawsuits challenge multiple core claims made by OpenAI, according to official statements from the plaintiffs’ cross-border legal team. Legal representatives allege that OpenAi deliberately chose not to report Van Rootselaar’s activity, arguing that flagging one high-risk account would create an obligation to flag thousands of similar concerning cases across the platform. Beyond this, the suits cast doubt on OpenAI’s assertion that Van Rootselaar’s original account was ever fully banned.

    The legal filing details longstanding gaps in OpenAI’s account safety protocols, claiming that when users are locked out for dangerous conduct, the company actively provides guidance on how to restore access – including workarounds to bypass mandatory 30-day suspension periods. Even for permanently banned users, the suit notes OpenAI does not block repeat sign-ups: the company explicitly informs users that they can create a new account immediately simply by registering with a different email address. Per court documents, Van Rootselaar did exactly that, launching a new ChatGPT account after her first was restricted.

    This new wave of US litigation follows an earlier Canadian case brought on behalf of Maya Gebala, a 12-year-old victim who was gravely wounded in the school shooting. Legal teams confirmed they are coordinating across the US-Canada border, and the new US filings will supersede the existing Canadian action. Legal representatives also signaled that more lawsuits are imminent, saying that over two dozen additional claims on behalf of shooting victims will be filed in batches over the coming weeks.

    OpenAI has already taken public steps to address fallout from the incident. Earlier this month, CEO Sam Altman issued a direct public apology to the Tumbler Ridge community, saying he was “deeply sorry that we did not alert law enforcement to the account that was banned in June”. The company has also confirmed that it has revised its safety policies since the incident, acknowledging that under current updated protocols, Van Rootselaar’s behavior would now trigger an automatic flag to police.

    When contacted for comment on Wednesday’s new filings, an OpenAI spokesperson reiterated the company’s commitment to preventing misuse of its tools. “We have a zero-tolerance policy for using our tools to assist in committing violence. As we shared with Canadian officials, we have already strengthened our safeguards, including improving how ChatGPT responds to signs of distress,” the spokesperson said.

    The attack itself has remained one of the most high-profile cases examining the responsibility of AI platforms for user-generated dangerous content. Van Rootselaar first killed her mother and brother at their family home in Tumbler Ridge, before traveling to the town’s local secondary school, where she shot and killed five students and one teacher. She ultimately died from a self-inflicted gunshot wound after responding police entered the school building.

  • Jamaica’s GoldenEye sets the scene for Tory Burch’s latest pre-fall campaign

    Jamaica’s GoldenEye sets the scene for Tory Burch’s latest pre-fall campaign

    American luxury fashion brand Tory Burch is gearing up to reveal its highly anticipated high summer collection, named *Splash*, this Tuesday, with its promotional campaign captured against the breathtaking, storied landscapes of Jamaica’s legendary GoldenEye resort.

    GoldenEye, a destination long prized for its layered cultural history and postcard-perfect coastal panoramas, has emerged as a global marker of laid-back, refined luxury. This campaign partnership will introduce the location’s one-of-a-kind vibe to an even wider cross-section of international fashion consumers, extending its reach beyond luxury travel circles.

    As first reported by industry outlet Women’s Wear Daily (WWD), the campaign was lensed by renowned fashion photographer Anthony Seklaoui, and stars rising models Alex Consani and Sacha Quenby. The visual narrative centers on the collection’s core thematic identity: a mood of getaway, quiet daydreaming, and lighthearted, sophisticated style that fits perfectly for warm-weather leisure.

    Standout pieces in the *Splash* line-up include hand-woven raffia Romy bucket bags, textured crochet Charlie shoulder bags, the brand’s fan-favorite Miller sandals, and soft cotton tanks embellished with hand-finished silk floral details. To build momentum following the collection’s initial drop, the brand will launch a complementary extension, *Splash Jelly Drop*, on May 19, which will feature a line of semi-transparent Ella tote bags designed for beach and city outings alike.

    The full campaign rollout will unfold across Tory Burch’s major social media platforms, including Instagram, TikTok, and YouTube, giving digital-first audiences early access to the collection imagery and styling inspiration. Shoppers will be able to purchase *Splash* pieces at all brick-and-mortar Tory Burch boutiques globally, via the brand’s official e-commerce site toryburch.com, and through a curated network of premium retail partners that includes Nordstrom, Bloomingdale’s, Neiman Marcus, Saks Fifth Avenue, Shopbop, and Revolve.

    Per WWD’s pricing breakdown, the collection spans accessible luxury across categories: entry-level jelly-heeled sandals retail for $175 USD, the coveted crochet Charlie shoulder bags are priced at $695 USD, and select ready-to-wear statement pieces top out at $1,695 USD. All campaign imagery used for the promotion was shot by Seklaoui and provided courtesy of the Tory Burch brand.