As the 2026 FIFA World Cup unfolds across the United States, Canada, and Mexico, Caribbean-descended political leaders in South Florida are brimming with excitement over the event’s far-reaching economic and cultural benefits for their region. While all Florida-based World Cup matches will be hosted in Miami, Broward County – home to a large, tight-knit Jamaican and Caribbean diaspora community – is stepping into the global spotlight, carving out its own meaningful role in the historic tournament.
Denise Grant, the Jamaican-born mayor of Lauderhill, a small Broward County city of roughly 75,000 residents, has spearheaded a local initiative branded “World Cup Comes to Broward County” to ensure the region leverages the tournament’s momentum. Even without hosting any official matches, Grant emphasized that Lauderhill and the broader county are positioned to capture significant spillover benefits, from increased bookings at local hotels and restaurants to one-of-a-kind cultural experiences for visitors and residents alike.
In an interview with the Jamaica Observer, Grant expressed enthusiasm about opening South Florida’s unique Caribbean-centric community to global visitors. “We’re extremely engaged as a city, and we’re so proud to be part of this global moment,” she said. “There’s so much excitement across our community, especially among young people. We want them to get to experience this event firsthand, to carry this memory with them for years to come. We’re grateful for the chance to participate even without being an official host city.”
Grant, a self-described “soccer mom” whose son Joshua serves as goalkeeper and captain of Jamaica’s Under-20 men’s national team, noted that even though Jamaica failed to qualify for the 2026 tournament, she is still eager to cheer on Caribbean representation. “I don’t have one specific team I’m rooting for, though I expect Argentina will put on an incredible show with Lionel Messi,” she said. “Jamaica didn’t qualify this time around, but we’re still proud of how our team performed. Haiti is here representing the entire Caribbean, and that’s something the whole region can get behind. This is going to be an unforgettable experience.”
Lauderhill’s Jamaican-born vice mayor, Richard Campbell, has worked to turn that excitement into tangible community action. More than 20 years ago, Campbell founded the Caribbean Americas Soccer Association (CASA), a nonprofit that promotes football development across Caribbean diaspora communities. In the lead-up to the World Cup’s opening kickoff, CASA partnered with local sponsors to host two days of pre-tournament youth football matches across Broward County venues.
The action kicked off on June 6 at the Lauderhill Sports Complex, where three matches were held, including a lopsided 9-0 win for Jamaica’s Under-20 team over Haiti’s youth side. The following day, tournament action moved to Broward County Stadium, where Jamaica’s Under-20s fell to Miami United’s youth team in a penalty shootout.
Campbell argued that even a non-host community like Lauderhill deserves a spot in the World Cup’s historic moment. “We were lucky enough to get this opportunity to engage, so it was our job to make the most of it – not just for our local businesses, but for our young people,” he explained. “This exposure will inspire them for the rest of their lives. These kids could be our next big football stars, and it’s our responsibility as leaders to give them every chance to experience world-class football. We want to put Broward’s 31 cities on the global map, and this is the perfect moment to do that.”
Looking at economic projections, Campbell noted that an estimated $1.3 billion in total visitor spending is expected to flow through South Florida over the course of the month-long tournament. “We just want our fair share of that economic activity,” he said. “We’ve been working to mobilize local businesses to get ready, to position themselves to welcome visitors from all over the world, and make sure Broward County is fully prepared.”
Broward County Commissioner Hazelle Rogers, another Jamaican-born leader, echoed that call, extending a formal welcome to global visitors to explore her region during the World Cup. “Broward County welcomes the whole world,” Rogers said. “Our schools are home to 191 different languages, and we have residents from more than 204 countries represented here. We know how to host the world, so we’re inviting everyone to come experience South Florida with us during this incredible tournament.”









