分类： business

In the evolving landscape of modern business, attention has become the new currency. However, mere attention is no longer sufficient to sustain success. The year 2025 marks a pivotal shift where every scroll, like, and comment represents a micro-transaction in culture. Creators, once content with being digital celebrities, are now transforming into founders, curators, and architects of immersive, creator-led experiences. These businesses bring digital storytelling to life through cafes, tours, events, and tangible products, fostering a sense of belonging among consumers. The future of business lies at the intersection of content and community, where storytelling extends beyond the digital realm into real-world spaces that make people feel part of a narrative. This global phenomenon is not confined to major markets; it is also gaining momentum in the Caribbean. Creators like Jamel ‘Certified Sampson’ Sampson, Kyle Boss, and Gervail ‘Jr Lee’ Lee are turning digital influence into thriving physical businesses, from ice cream shops to comedy tours. The data underscores this trend, with Goldman Sachs projecting the global creator economy to reach US$480 billion by 2027. However, scaling this movement requires a supportive ecosystem, including stronger digital infrastructure, investment in innovation, and government recognition of creators as cultural exporters. As Caribbean entrepreneurs embrace this shift, the focus is on building creator-led experiences that will define the next decade of business. To aid this transition, digital strategist Keron Rose is hosting a workshop titled the Digital Revenue Roadmap, offering insights on monetizing digital presence and creating sustainable income ecosystems. The time has come for Caribbean entrepreneurs to move beyond products and craft experiences that resonate globally.

CARIB Brewery has announced a substantial price increase for several of its popular beverages, including Carib, Stag, and Guinness, in response to the government’s decision to double excise duties on alcoholic drinks as part of the 2026 budget. The new pricing, effective immediately, sees Carib, Stag, and Pilsner rise to $13 per bottle, up from $10-$11 previously. Stouts like Royal Extra Stout now retail at $15, while Guinness and Heineken have both increased to $22 per bottle. Non-alcoholic products such as Malta and Shandy have also risen to $10, though prices for Smirnoff Ice, Caribe Hard Cider, Vitamalt, Ginseng-Up, Smalta, Heineken 0.0, and Rockstone Tonic Wine remain unchanged. The price adjustments are directly linked to Legal Notice No 376, which raised the excise duty on alcoholic beverages from $5.14 to $10.28 per litre. This change took immediate effect for locally produced alcohol, including Carib Brewery’s products, as excise duties are payable when goods leave bonded warehouses for sale. Imported products will face similar increases later, pending review by the Solicitor General’s office. In a statement, Carib Brewery described the price adjustments as a ‘responsible and measured response’ to the government’s move, emphasizing efforts to balance economic realities with consumer affordability. The company also pledged to continue investing in its people, brands, and infrastructure while maintaining product quality. The announcement follows reports that Carib temporarily paused deliveries earlier in the week to recalculate costs, with bar owners awaiting new price lists before confirming retail adjustments. Bar Owners Association president Satesh Moonasar noted that the 100% rise in excise duty would likely be passed on to customers, as most bar operators cannot absorb the full increase. Finance Minister Davendranath Tancoo defended the duty hike during his October 13 budget presentation, stating it was part of a broader effort to raise revenue after years without adjustment, with the impact on individual bottles of beer being minimal.

In a significant move aimed at streamlining taxation and boosting economic efficiency, Trinidad and Tobago’s Finance Minister Davendranath Tancoo announced plans to replace the existing Value Added Tax (VAT) system with a sales tax during the 2025/2026 budget presentation on October 13. The VAT system, in place since 1989, has been criticized for its administrative complexity, backlog of refunds, and negative impact on business confidence. Tancoo emphasized that the proposed sales tax system would be simpler, more efficient, and aligned with models used in countries like the US and Canada. The current VAT rate stands at 12.5%, but the new system aims to eliminate loopholes and improve compliance through better resource allocation and digitization. Additionally, the government announced the removal of VAT on ‘basic’ food items, effective October 17, to address national food affordability. This includes products like pumpkin, watermelon, and coconut water. Industry leaders, including the TT Manufacturers’ Association and the Supermarket Association, have expressed cautious optimism, highlighting potential benefits such as reduced administrative burdens and improved cash flow for businesses. However, concerns remain about the transition process, particularly for small enterprises and farmers, who may face challenges in adapting to the new system. The government has pledged to ensure the transition is revenue-neutral and socially balanced, with protections for low-income households.

In a landmark announcement during the 2025/2026 national budget presentation, Finance Minister Davendranath Tancoo unveiled sweeping reforms to the National Insurance System (NIS). These changes, aimed at ensuring the long-term sustainability of the system, include a phased increase in contribution rates and a gradual rise in the qualifying age for full pension benefits from 60 to 65 years, effective January 2028. These measures, though initially surprising to some, were deemed both inevitable and necessary following the 11th Actuarial Review, which warned that the National Insurance Board’s (NIB) reserves could be depleted within eight years without decisive action. The reforms reflect global demographic trends, including aging populations, declining birth rates, and a shrinking workforce, which are placing immense pressure on social security systems worldwide. Minister Tancoo reassured citizens that those retiring before January 1, 2028, will remain unaffected, and existing pensioners will continue to receive their full entitlements, including the minimum pension at age 60. These reforms have been welcomed by financial professionals as a demonstration of fiscal responsibility and a commitment to long-term sustainability. Similar measures have been adopted globally, with countries like Denmark, France, the United Kingdom, and Barbados adjusting their retirement ages to align with demographic shifts. While these changes may be challenging, they are essential to preserving the integrity of the NIS, which supports over 200,000 citizens in securing income and dignity during retirement. By acting now, the government aims to safeguard the financial well-being of the nation and ensure future generations benefit from a stable and reliable safety net.

As Trinidad and Tobago (TT) adapts to a rapidly evolving global energy landscape, the nation is charting a bold new course. At the forefront of this transformation is a strategic pivot toward large-scale wind energy deployment, coupled with green hydrogen and green ammonia production. This initiative is poised to become TT’s next major economic driver, ensuring its competitiveness in a world increasingly focused on decarbonization.

For entrepreneurs and senior-level employees in Trinidad and Tobago’s small and medium-sized enterprises (SMEs), achieving export readiness is a significant milestone. The Trinidad and Tobago Chamber of Commerce (TT Chamber) has long emphasized this goal through its Contact Magazine and various initiatives, offering incentives, support services, and financing options to help businesses scale from micro to large enterprises. Both public and private sectors have introduced technical and operational growth programs, including the TT Chamber’s inaugural SME Conference, ‘Catalyst,’ aimed at fostering SME development. However, while some SMEs have achieved remarkable regional and international success, many still struggle to break through. This raises critical questions about policy environments, financing accessibility, and the effectiveness of public and private support systems. Marc Sandy, Manager of the Trade & Business Development Unit at the TT Chamber, highlights that while these factors are important, the entrepreneur’s passion and commitment to building a sustainable brand are paramount. One standout example is Farm and Function, a local agro-processing company that has expanded its regional footprint despite challenges, including the COVID-19 pandemic. Founded by David Thomas and Rachel Renie-Gonsalves, the company evolved from d’Market Movers, an online fresh produce distributor, into a leading supplier of frozen fruits. Farm and Function’s success story underscores the importance of resilience, strategic pivoting, and a clear vision. As SMEs navigate the complexities of export readiness, they must ask themselves fundamental questions about their ambitions, adaptability, and discipline. The journey from local to legendary demands not only financial and operational readiness but also an unwavering commitment to a global vision.