Digicel and its philanthropic arm, Digicel Foundation, have demonstrated significant corporate citizenship through a combined investment of $1.7 million in community enhancement programs during the recent holiday season. This substantial financial commitment was channeled through two distinct initiatives: the Christmas Runs on Real Connections campaign and the Extraordinary Projects Impacting Communities (EPIC) programme.
The Christmas campaign, allocated $700,000, focused on creating festive engagement through customer appreciation activities. A highlight of this initiative was the mobile Community Pop-Up Caravan that traversed markets and major thoroughfares nationwide. Accompanied by Santa Claus and festive assistants, the caravan distributed various gifts including grocery items and Christmas hams, creating spontaneous moments of joy for residents across both Trinidad and Tobago.
Simultaneously, the Foundation reinforced its dedication to sustainable social development through its EPIC programme with a $1 million investment. This strategic funding initiative specifically targets the non-profit sector, providing substantial grants to organizations driving community-based projects. In early December, the foundation distributed ten grants of $100,000 each to selected NGOs nationwide. These funds are specifically earmarked for projects that promote sustainable development and create lasting positive impact in communities.
The comprehensive investment strategy reflects Digicel’s core philosophy that seasonal celebrations should transcend mere festivity to generate tangible, meaningful differences in people’s lives. Both programs were specifically designed to foster genuine human connections while supporting broader national development objectives, according to the company’s December 31st media release.









