CWI thanks Windies legends for ‘Mission India’ tour

Cricket West Indies (CWI) has expressed profound gratitude to iconic players Brian Lara, Vivian Richards, and Richie Richardson for their pivotal roles in the ‘Mission India’ corporate engagement tour. This initiative aimed to foster corporate partnerships and enhance the global appeal of the West Indies cricket brand. The tour coincided with the West Indies’ two-match Test series in India from October 2 to October 14, with CWI officially acknowledging the legends’ contributions in a release on October 21. The delegation, led by CWI CEO Chris Dehring and chief commercial officer Rupert Hunter, visited Delhi and Mumbai to explore sponsorship and broadcast opportunities in the Indian market. The legends’ participation in numerous meetings generated significant enthusiasm, reigniting global interest in West Indies cricket. Dehring emphasized the legends’ unwavering dedication, stating, ‘Their willingness to give of themselves so freely speaks volumes about their love and passion for West Indies cricket.’ The tour also included a special golf day, where the legends interacted with current players and team management, further strengthening the bond between past and present cricketing generations. While the release did not confirm any immediate sponsorship deals, it highlighted the enduring influence of West Indies cricket and its legends on global audiences.