In a landmark move to bolster national football development, the Jamaica Football Federation (JFF) and the Kingston and St Andrew Municipal Corporation (KSAMC) have formalized a partnership through a memorandum of understanding (MOU). Signed on Monday at the KSAMC office in downtown Kingston, the agreement stipulates that the municipality will waive all advertising fees for football matches held in the Corporate Area. This initiative is expected to provide significant financial relief to the JFF, which previously faced costs of approximately $1 million per match. JFF President Michael Ricketts expressed his enthusiasm, describing the collaboration as a pivotal step forward for the sport. Mayor Andrew Swaby emphasized that the waiver transcends financial support, symbolizing a commitment to Jamaica’s national teams and their potential. He urged citizens to rally behind the Reggae Boyz and Reggae Girlz, who represent the nation’s culture and determination. The agreement comes at a crucial time as the Reggae Boyz prepare for their upcoming World Cup qualifiers, with Ricketts reaffirming the team’s resolve to secure a spot in the 2026 tournament.