Ramona Samuels, a dynamic broadcaster and media entrepreneur, exudes an unmistakable aura of quiet confidence and determination. Her journey with Voicebox, a pioneering voice-over and personality brand, marks a significant 15-year milestone, celebrating her relentless drive and innovative spirit. Since its inception on September 2, 2010, Voicebox has become synonymous with professionalism, creativity, and international appeal, carving a niche in Jamaica’s media landscape. Samuels’ vision extended beyond offering a service; she aimed to create a sustainable platform where voice talent could thrive as a standalone business. Her early career as a voice artist saw her lend her distinctive voice to campaigns for global brands like Heineken UEFA Champions League, ATI, and Kingston Restaurant Week, as well as international clients in the Cayman Islands, Russia, the USA, and Canada. Recognizing the potential to monetize her talent, Samuels transformed her voice work into a multifaceted business model. Over the years, Voicebox has evolved into a comprehensive media outlet, offering voice-over services, event hosting, production coverage, and content creation. The brand’s tagline, “The Voicebox Makes You Heard,” encapsulates its mission to amplify voices and stories. Today, Voicebox is not only a trusted name in voice-over production but also a content powerhouse through Ramona Samuels TV on YouTube, which boasts over 3,000 followers. The platform delivers independent coverage of cultural events, entertainment stories, and social commentary, all infused with a distinctly Jamaican perspective. Samuels has also ventured into public relations, leveraging her experience and insights to provide strategic counsel in a noisy marketplace. Looking ahead, Voicebox aims to expand its digital footprint, foster international collaborations, and remain steadfast in its mission to elevate voices and brands. Samuels’ entrepreneurial journey offers valuable lessons: treat clients’ resources with care, focus on impactful strategies, and embrace ideas from all sources. She emphasizes the importance of integrity in PR, a profession that, while unregulated, demands the highest ethical standards. Samuels’ story is a testament to the power of innovation, resilience, and unwavering commitment to excellence.
