KINGSTON, Jamaica – Jamaica’s outgoing ambassador to Japan, H.E. Shorna-Kay Richards, has extended heartfelt gratitude to the Association of Japanese Importers of Jamaican Coffee (AJIJC) and its chairman, Tatsushi Ueshima, for their steadfast dedication to the Jamaica Blue Mountain Coffee trade. Speaking at a recent reception during the Joint JCEA/JACRA Meeting with the AJIJC at Tokyo’s Big Sight Convention Centre, Ambassador Richards highlighted the association’s “generosity and unwavering commitment” to the industry. She emphasized the pivotal role the AJIJC has played in fostering the development of Jamaica’s coffee sector over the past seven decades, describing it as a “pillar of support and a true partner.”
Ambassador Richards, whose tenure was extended by six months beyond its original June 2023 end date, acknowledged the AJIJC’s innovative marketing strategies through its Promotional Committee. These efforts have introduced Jamaica Blue Mountain Coffee to younger Japanese consumers, ensuring its continued relevance in a competitive market. Notable initiatives included distributing 2,000 packets of the premium coffee at Tokyo’s Yushima Tenjin Shrine to students preparing for university entrance exams and showcasing the brew at the 2025 World Expo in Osaka.
Richards also commended Dr. Norman Grant, Chairman of the Jamaica Coffee Exporters Association, for his visionary leadership in maintaining the global excellence of Jamaica Blue Mountain Coffee. Dr. Grant, whose recent doctoral dissertation focused on strategies for profitability among Jamaican coffee farmers, reciprocated by praising Richards for her instrumental role in promoting the trade in Japan. He highlighted her efforts in organizing trade shows, fostering industry collaboration, and facilitating the distribution of 10,000 coffee seedlings donated by 7/11 to Jamaican farmers.
In recognition of her contributions, Dr. Grant and Mr. Ueshima presented Ambassador Richards with a plaque of appreciation, honoring her service to the Jamaica Blue Mountain Coffee industry and the strengthening of bilateral ties between Jamaica and Japan.