Jamaica is strategically positioning itself to tap into the lucrative luxury travel market, particularly targeting high-spending tourists from the Gulf Cooperation Council (GCC) countries. The GCC, established in 1981, comprises Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates (UAE). These nations are renowned for their affluent travelers who seek premium experiences, including five-star accommodations, halal-certified dining, and culturally sensitive services. With Saudi Arabia leading in population size, followed by the UAE and Oman, the GCC market represents a significant opportunity for Jamaica’s tourism sector. To capitalize on this, Jamaica is enhancing its offerings to meet the specific needs of GCC travelers, such as Arabic-speaking concierge services, luxury transfers, and privacy-focused amenities. A recent codeshare agreement between Emirates and Condor Airlines has further facilitated connectivity between Dubai, Frankfurt, and Montego Bay, paving the way for increased Middle Eastern visitation. Vijay D’Souza, trade director at Buzz Travel Marketing and regional representative for the Jamaica Tourist Board, emphasized the untapped potential of the GCC market, noting that word-of-mouth recommendations play a crucial role in attracting these travelers. Cortez Gordon, founder of Salaam Jamaica Tourism Network, highlighted the importance of aligning Jamaica’s tourism offerings with Islamic values, including halal-certified cuisine, prayer facilities, and culturally sensitive services. Gordon expressed optimism that these efforts could lead to significant economic benefits, including job creation and market diversification, while positioning Jamaica as a globally inclusive, Muslim-friendly destination.