Digicel Jamaica has embarked on a multimillion-dollar solar power initiative, not to hike customer rates but to safeguard revenues by maintaining service continuity during grid failures. CEO Stephen Murad emphasized that the 12-month collaboration with U.S.-based Caban Energy is designed to ensure uninterrupted services across all parishes, whether during hurricanes, Jamaica Public Service (JPS) outages, or even routine incidents like road accidents. Murad clarified that the investment is not a cost passed on to customers but a strategic move to strengthen the company’s reliability. The project, which began earlier this month, involves installing solar and battery systems at 511 of Digicel’s 930 sites, with teams working on 30 to 40 sites monthly. Caban Energy CEO Alexandra Rasch highlighted that approximately 180 local personnel are engaged in logistics, finance, and construction. The initiative also extends beyond cell towers, encompassing Digicel’s downtown headquarters and regional data centers, which handle critical traffic. Murad described the investment as part of a broader technology upgrade program, including recent fiber builds in Montego Bay. While Jamaica is the first market for this project, other regions like Haiti, the Cayman Islands, and Dominica are already preparing to follow suit. Digicel, operating in 25 markets across the Caribbean, Central America, and the Pacific, serves nearly nine million customers through mobile, home, and business services, with significant operations in Jamaica, Trinidad and Tobago, and Haiti.