Novella Payne, a visionary agro-processor and rural advocate from Antigua and Barbuda, has been honored as a Leader of Rurality of the Americas by the Inter-American Institute for Cooperation on Agriculture (IICA). Recognized for her transformative contributions to agriculture, rural communities, and local gastronomy, Payne’s journey is a testament to resilience, innovation, and cultural pride. Born in Antigua but raised in England, Payne returned to her homeland in 1987, where she transitioned from managing a beauty salon to founding Granma Aki, a company that transforms local agricultural produce into value-added products such as teas, sauces, and jams. Her dedication to sustainable practices and traditional cuisine has earned her the prestigious Soul of Rurality award. Payne’s leadership extends beyond her business; she chaired the Antigua and Barbuda Rural Women Producers Association for six years, earning the nickname “bulldozer woman” for her relentless advocacy. Her work has not only strengthened the domestic market but also inspired rural women to pursue agricultural entrepreneurship. Payne’s philosophy centers on natural ingredients and love, which she considers her true preservative. She also champions agritourism, promoting Antigua’s natural wealth and culinary traditions. With her grandchildren now involved in the business, Payne continues to pass on her passion for rural life, proving that innovation and cultural pride can thrive in rural communities.
Novella Payne Honoured for Transforming Antigua’s Agriculture and Culinary Heritage
