In a landmark decision, the European Parliament has voted to prohibit the use of meat-related terminology such as ‘burger’ and ‘steak’ for marketing plant-based food products. The vote, held during a plenary session in Strasbourg, France, saw 355 lawmakers in favor and 247 against the proposal. The measure, championed by French right-wing lawmaker Celine Imart, aims to address concerns over consumer clarity and protect the interests of the livestock farming sector. Imart emphasized that while alternative proteins should remain accessible, labeling plant-based products with meat-related terms is misleading. The proposal, which must still be negotiated with the EU’s 27 member states, has sparked debate. Critics, including the Greens and left-leaning lawmakers, argue that the ban is unnecessary and could stifle innovation in the growing plant-based food industry. Meanwhile, the livestock sector, particularly in France, has welcomed the move as a safeguard against competition. The decision highlights the ongoing tension between traditional agriculture and the rising demand for sustainable, plant-based alternatives.