One of the Caribbean’s most prominent telecommunications providers, Flow, has unveiled a region-wide promotional campaign titled ‘We Live For This’ to build excitement for the upcoming 2026 Republic Bank Caribbean Premier League (CPL), the region’s premier T20 cricket tournament. The new campaign is anchored in Flow’s recently finalized official partnership with the CPL, uniting two of the Caribbean’s most recognizable brands that share a core mission of strengthening community bonds, centering Caribbean culture, and delivering memorable experiences for millions of cricket fans across the region.
The ‘We Live For This’ slogan was crafted to encapsulate the one-of-a-kind energy that defines Caribbean cricket. It honors every part of the CPL experience that has earned the tournament its nickname as the ‘Biggest Party in Sport’ – from edge-of-your-seat on-field matchups and sold-out stadium crowds to the infectious music, neighborhood celebrations, unshakable community pride, and loyal fan support that set the league apart from global cricket competitions.
Today, the Republic Bank CPL ranks among the most-watched domestic T20 cricket leagues on the planet, drawing more than one billion cumulative viewers from across the globe. The tournament serves as a global showcase for Caribbean athletic talent, cultural vibrancy, and world-class entertainment, putting the region’s unique identity in the international spotlight.
Inge Smidts, Chief Executive Officer of Liberty Caribbean, Flow’s parent company, emphasized that the campaign reflects the deep, foundational role cricket plays in shaping Caribbean collective identity. Smidts noted, ‘Cricket in the Caribbean is woven into the fabric of our identity, our culture, and the shared rhythm that unites our region. ‘We Live For This’ celebrates the passion, pride, and sense of belonging that cricket sparks across every one of our islands. Through our partnership with the Republic Bank CPL, we are bringing fans closer than ever to the moments that matter, while continuing to invest in experiences that bind our communities together.’
Beyond on-site and traditional broadcast access, Flow is also giving fans the option to stream every match of the 2026 tournament via its own dedicated streaming platform, Bluu. The service will roll out across nearly all Flow-operated markets, with the only exceptions being St. Lucia and Trinidad & Tobago, where existing broadcast rights agreements prevent Bluu from carrying CPL content. This streaming option gives fans a flexible, on-the-go way to follow the tournament, ensuring they never miss a key play no matter where they are in the region.
The ‘We Live For This’ campaign also reaffirms Flow’s longstanding commitment to nurturing homegrown Caribbean talent, strengthening local communities, and investing in the sporting and cultural initiatives that hold the greatest meaning for Caribbean people. By combining Flow’s industry-leading reliable connectivity with the electric energy of the CPL, the partnership guarantees fans can follow every match, every celebration, and every unforgettable moment of the 2026 tournament without interruption.
The 2026 Republic Bank Caribbean Premier League is scheduled to run from August 7 to September 20, with six franchise teams competing at venues across the Caribbean for the title of regional champion in one of the most prestigious T20 tournaments in world cricket.
As a leading communications and technology provider operating across more than 20 Caribbean markets, Liberty Caribbean delivers broadband, mobile, video, and voice services to residential customers through its consumer brands Flow and BTC. Its business-to-business division, Liberty Business, provides enterprise-grade connectivity, cloud infrastructure, cybersecurity, and data center services to private businesses and government entities, supporting regional economic growth in an increasingly digital global economy. With a 150-year legacy rooted in the Caribbean, Liberty Caribbean remains focused on building robust local networks, delivering personalized community-focused support, and creating tailored solutions that meet the unique needs of the region’s people.
First launched in 2013, the Republic Bank Caribbean Premier League is a franchise-based T20 cricket tournament that blends top-tier competitive cricket with the vibrant, celebratory energy of Caribbean Carnival. In 2025 alone, the tournament drew 1.17 billion broadcast and digital viewers, cementing its status as one of the most-watched cricket leagues in the world. Trinbago Knight Riders enter the 2026 tournament as defending champions, and they will compete against Antigua & Barbuda Falcons, Barbados Royals, Guyana Amazon Warriors, Jamaica Kingsmen, St Kitts & Nevis Patriots, and Saint Lucia Kings for the 2026 title.