Santiago de los Caballeros, Dominican Republic – As the global tourism industry grows increasingly digitized, the 29th iteration of Expoturismo 2026 will center one of the sector’s most pressing modern priorities: digital online reputation, via a targeted industry conference titled “The New Digital Currency.”
The upcoming conference, slated for June 12 at the city’s Hilton Hotel Santiago Curio Collection, will be helmed by two seasoned industry professionals: Isaac Ramírez, a specialist in technology and digital business transformation, and Kenia Hernández, marketing leader and director of Ongoing Marketing Solutions. Over the course of the session, the pair will break down how search engine algorithms, interactive online maps, and user-generated review platforms have reshaped traveler behavior, emerging as make-or-break factors when consumers choose hotels, dining destinations, and local leisure experiences.
Unlike many general-interest industry talks, this event is built to deliver actionable value for participating tourism businesses. Attendees will leave with a clear understanding of cutting-edge technological tools designed to boost brands’ digital visibility, streamline proactive reputation management, and effectively mitigate damage from negative or harmful online content. The conference will also walk attendees through proven strategies to safeguard and reinforce customer trust – a commodity that industry analysts widely identify as the most valuable intangible asset for tourism operators in today’s digital-first economy.
As a core component of the two-day Expoturismo 2026 event, which runs June 12 and 13 in Santiago de los Caballeros, the reputation-focused conference embodies the trade show’s longstanding commitment to fostering innovation, digital adoption, and new business growth across the Caribbean tourism ecosystem. According to event organizers, the session fills a critical gap in industry training, equipping small and medium-sized tourism businesses with the practical skills they need to hold their ground in an increasingly competitive, digital-centric global marketplace.