One of Jamaica’s most prominent automotive retail groups, ATL Automotive Group, is set to take center stage as the official title sponsor for the highly anticipated 2026 Skvnk Fest, a celebration of automotive and lifestyle culture scheduled to take place this Sunday, June 7, at Cinema 2 in New Kingston.
The partnership between ATL Automotive and streetwear and lifestyle brand Skvnk, the organizer of Skvnk Fest, is rooted in a long-standing positive rapport between the two entities. According to Nick Lue, the lead event organizer, the collaboration was an obvious match. When discussing brands that deliver unmatched variety to Jamaican consumers, Lue noted that ATL Automotive immediately stands out as the leading name in the market.
Kellise Wong, Group Marketing Manager at ATL Automotive, echoed this sentiment, emphasizing that the sponsorship aligns seamlessly with the group’s core brand values. “Skvnk Fest draws a crowd that actively values performance, cutting-edge innovation, thoughtful design, and dynamic automotive lifestyles – all principles that sit at the heart of every brand we represent at ATL Automotive,” Wong explained.
For the 2026 iteration of Skvnk Fest, Lue has reimagined the event by updating the beloved formula of his iconic former Import Tuner Nights series with a modern freestyle concept. The addition of ATL Automotive as title sponsor is set to vastly expand the range of vehicles on display for attendees, elevating the overall event experience.
Wong highlighted that the partnership creates a mutually beneficial opportunity for both parties. “With every brand in the ATL Automotive portfolio represented at the event, we gain an incredible platform to showcase the full diversity of our offerings, while also helping lift up one of the most anticipated automotive lifestyle gatherings in the entire Caribbean region,” she said.
Attendees can expect to see and interact with a wide range of the latest models spanning multiple powertrain categories, from popular sport utility vehicles to internal combustion engine cars, hybrid models, and fully electric vehicles. The full lineup of brands on display will include ATL Automotive’s entire roster: BMW, MINI, BYD, Honda, Foton, Audi, Kia, Porsche, MG, and the recently added Omoda | Jaecoo, the group’s newest automotive brand entering the local market.
Beyond vehicle displays, the ATL Automotive activation will feature a range of engaging extras for visitors, including branded giveaways, exclusive event-only pricing specials, limited-time promotional offers, and hands-on interactive experiences spread throughout the day. “We’re bringing high energy, genuine excitement, and a true celebration of automotive culture to Skvnk Fest this year,” Wong added.
Lue shared his enthusiasm for the new partnership and the refreshed event format, noting that ATL Automotive’s involvement elevates the gathering to new heights. “It feels so fitting and exciting to have the entire ATL Automotive Group on board as our title sponsor,” he said. “Their full lineup of new vehicles will have something to appeal to every attendee, no matter what kind of car they love.”