American luxury fashion brand Tory Burch is gearing up to reveal its highly anticipated high summer collection, named *Splash*, this Tuesday, with its promotional campaign captured against the breathtaking, storied landscapes of Jamaica’s legendary GoldenEye resort.
GoldenEye, a destination long prized for its layered cultural history and postcard-perfect coastal panoramas, has emerged as a global marker of laid-back, refined luxury. This campaign partnership will introduce the location’s one-of-a-kind vibe to an even wider cross-section of international fashion consumers, extending its reach beyond luxury travel circles.
As first reported by industry outlet Women’s Wear Daily (WWD), the campaign was lensed by renowned fashion photographer Anthony Seklaoui, and stars rising models Alex Consani and Sacha Quenby. The visual narrative centers on the collection’s core thematic identity: a mood of getaway, quiet daydreaming, and lighthearted, sophisticated style that fits perfectly for warm-weather leisure.
Standout pieces in the *Splash* line-up include hand-woven raffia Romy bucket bags, textured crochet Charlie shoulder bags, the brand’s fan-favorite Miller sandals, and soft cotton tanks embellished with hand-finished silk floral details. To build momentum following the collection’s initial drop, the brand will launch a complementary extension, *Splash Jelly Drop*, on May 19, which will feature a line of semi-transparent Ella tote bags designed for beach and city outings alike.
The full campaign rollout will unfold across Tory Burch’s major social media platforms, including Instagram, TikTok, and YouTube, giving digital-first audiences early access to the collection imagery and styling inspiration. Shoppers will be able to purchase *Splash* pieces at all brick-and-mortar Tory Burch boutiques globally, via the brand’s official e-commerce site toryburch.com, and through a curated network of premium retail partners that includes Nordstrom, Bloomingdale’s, Neiman Marcus, Saks Fifth Avenue, Shopbop, and Revolve.
Per WWD’s pricing breakdown, the collection spans accessible luxury across categories: entry-level jelly-heeled sandals retail for $175 USD, the coveted crochet Charlie shoulder bags are priced at $695 USD, and select ready-to-wear statement pieces top out at $1,695 USD. All campaign imagery used for the promotion was shot by Seklaoui and provided courtesy of the Tory Burch brand.