Jamaican authorities are mobilizing consumers to act as watchdogs against exploitative egg pricing, as the nation’s agricultural sector continues its fragile recovery from devastating hurricane damage. Kevin Condappa, Principal Director of the Agricultural Marketing Information and Incentives Branch (AMIIB), has issued a public appeal for citizens to report instances of suspected price gouging, particularly in western parishes where distribution networks remain compromised. The Ministry of Agriculture, Fisheries and Mining has established dedicated reporting channels, including a direct phone line and social media platforms, to gather intelligence on excessive pricing. This information will be forwarded to the Consumer Affairs Commission (CAC) for formal investigation and potential enforcement action. The call for vigilance comes amid a gradual stabilization of egg supplies following catastrophic losses to the island’s poultry industry. Hurricane Melissa’s October passage eliminated over 50% of layer hens, compounding damage sustained from Hurricane Beryl just three months prior. In response, the government initiated emergency egg imports with support from the Jamaica Egg Farmers Association, acknowledging domestic production could not meet demand. While supplies show steady improvement, Condappa cautions that full recovery requires significant time due to layers’ extended biological cycle—a process taking several months from hatching to full production, compared to mere weeks for broiler chickens. The Ministry continues weekly monitoring of production metrics as the sector rebuilds.