KINGSTON, Jamaica — The Tourism Product Development Company (TPDCo) is set to unveil an exclusive exhibition of authentic Jamaican craftsmanship through its ‘Craft with a Difference’ pop-up market. Scheduled for March 29 at Devon House in Kingston from 11:00 am to 6:00 pm, this event will feature nearly 20 local artisans presenting diverse handmade products including jewelry, handbags, decorative items, fashion accessories, home décor, and paintings.
According to Kameel Bryan-Russell, Product Quality Manager at TPDCo’s Ocho Rios office, the event serves as both a business platform and cultural showcase. “We are providing our artisans with a vital opportunity to display their work, engage directly with customers, and generate immediate income,” she explained. “This initiative also enhances their visibility and creates pathways for future commercial opportunities.”
The strategic timing ahead of the Easter holiday period aims to introduce visitors to Jamaica’s rich cultural heritage through its craft traditions. “Craft embodies the narrative of Jamaica’s culture,” Bryan-Russell emphasized. “We want island visitors to experience authentic representations of our craft products and cultural legacy.”
Beyond immediate commercial benefits, the event supports broader economic and cultural objectives. The participation is expected to include representatives from hotels, non-hotel attractions, and various tourism stakeholders, further expanding market access for artisans. Bryan-Russell highlighted the event’s role in “supporting artisan livelihoods, strengthening the creative economy, and preserving traditional skills and artistic expressions for future generations.”
Admission-free to the public, the event will offer live entertainment, local cuisine, special discounts, and a family-friendly atmosphere. “Visitors can explore exquisite handmade products, enjoy vibrant music, and discover special surprises,” Bryan-Russell added. “This represents an exceptional opportunity to celebrate and support Jamaican creativity.”
The pop-up market functions as a preview for a larger Craft with a Difference showcase planned later this year, offering patrons an early glimpse into Jamaica’s evolving craft and cultural tourism offerings.