ST. JOHN’S, Antigua – The commemorative emblem designed for Cricket West Indies’ 50th anniversary celebration of their inaugural World Cup victory has earned distinguished recognition at the 2026 American Advertising Awards Caribbean competition. The logo, created for the 2025 CWI/West Indies Players’ Association Awards Gala, received the Silver ADDY Award, marking a significant achievement in creative excellence.
The American Advertising Awards (ADDYs) represent the advertising industry’s most comprehensive competition honoring superior creativity across design, advertising, and marketing communications. The Caribbean regional competition is administered by the Caribbean Advertising Federation, which holds the distinction of being the first and only non-American member of the American Advertising Federation.
The anniversary gala celebrated both the historic 1975 Cricket World Cup triumph—a landmark achievement captained by Sir Clive Lloyd that established the West Indies’ cricketing legacy—and the ongoing accomplishments of West Indies cricket. The award-winning logo served as the visual cornerstone of the event’s branding, masterfully blending historical significance with contemporary celebration while acknowledging the global impact of West Indian players.
Cricket West Indies President Dr. The Hon. Kishore Shallow emphasized the award’s deeper meaning: ‘This recognition transcends creative accomplishment—it honors the profound significance of the 1975 World Cup anniversary and its championship team. It stands as tribute to both a historic sporting milestone and the enduring legacy of that victorious West Indies squad.’
Dr. Shallow specifically praised the collaborative effort with creative agency Always on Creative, noting: ‘The commemorative logo powerfully demonstrates what West Indian creative minds can achieve when united in pursuit of excellence. This ADDY Award represents more than symbolism—it testifies to collaboration, imagination, and regional pride.’ He extended particular commendation to graphic designer Sergio Charles and team members Tashida Callender, Jamal Slocombe, and La Donna Williams for their dedicated execution and attention to detail.
The award-winning designer Sergio Charles, co-founder and senior graphic designer at Always On Creative, expressed his personal connection to the project: ‘As a devoted West Indies cricket supporter, I welcomed the opportunity to contribute to a initiative honoring such a defining moment in our sporting history. The 1975 World Cup victory remains a source of immense regional pride, and it was privilege to help visually capture that legacy through this commemorative mark.’
The 2025 CWI/WIPA Awards Gala was jointly chaired by Cricket West Indies Independent Director Debra Coryat-Patton and WIPA Secretary Wayne Lewis, held in Barbados on June 22, 2025. The ADDY Awards represent the initial tier of a three-level competition that recognizes advertising excellence at local, regional, and national levels.