The executive chairman of Great Bay Joint Venture Company, Bernard St Aubyn Henry, has reaffirmed his family’s deep-rooted dedication to the Treasure Beach community, a commitment spanning more than eighty years. As the developers behind Treasure Bay Estates, the Henry family maintains that their connection to this coastal Jamaican enclave remains unwavering.
Henry traces this enduring legacy to his father, Glen Henry, whose initial ownership established the family’s profound ties to the area. ‘Treasure Beach has been an integral chapter in our family’s narrative for generations,’ Henry stated. ‘It continues to embody our conviction that this community stands among Jamaica’s most exceptional coastal locations for investment and residential living.’
Historically, Treasure Beach originated as a serene fishing village on Jamaica’s south coast, distinguished by its authentic culture and strong communal pride. This foundational ethos was significantly influenced by Desmond Henry, who served as Director of Tourism at the Jamaica Tourist Board from 1978 to 1980. During an era dominated by sun-and-sand tourism marketing throughout the Caribbean, Henry advocated for a more comprehensive vision—one that presented Jamaica through its cultural richness, its people, and authentic lived experiences. He maintained that tourism should facilitate genuine connections between visitors and local communities while safeguarding regional identity.
His pioneering efforts helped establish Treasure Beach as one of Jamaica’s earliest models of community-driven tourism. This approach encouraged visitors to lodge in locally owned villas, savor fresh seafood, engage in farm-to-table practices, and immerse themselves in the south coast’s natural serenity.
Treasure Bay Estates now carries forward this vision through a meticulously planned residential development encompassing approximately 44 acres. The project is designed to include 130 villa lots, prioritizing long-term sustainability and organized growth. Perched at an elevated position, the development offers expansive views of the Caribbean Sea, with numerous home sites featuring uninterrupted ocean vistas while preserving the open, tranquil character intrinsic to Treasure Beach.
Prospective homeowners can select from four distinct residential designs, including an exclusive four-bedroom, four-bathroom villa layout, alongside three-bedroom, three-bathroom configurations. These residences, ranging from 2,424 to 4,348 square feet, artfully blend comfort, privacy, and sophisticated coastal living.
To promote consistent development and protect investments, the project requires construction to commence within five years of purchase. This policy supports active building efforts and fosters the cohesive growth of the community, ensuring that Treasure Bay Estates evolves in alignment with its founding principles.